The advertising reports look healthy. Profit doesn’t.
Clicks and leads are improving, but the business is not making more money.
Digital marketing for lead generation · Australia
Turn more of your advertising budget into profitable customers.
I help established businesses get more value from the leads they already pay for. I find where potential customers are being lost between the ad and the sale—then help your team fix it.
20+years improving marketing and sales
$350m+advertising spend managed
Founder-ledSenior thinking from the person doing the work
RecognisedBy Google, Microsoft and Adobe
Where customers get lost
You’re generating leads. Why aren’t more of them becoming customers?
Your advertising can look healthy while sales stay flat. Potential customers can be lost on the landing page, during follow-up, in the reporting or when marketing and sales do not share what they know.
I look across the full journey, identify where the biggest losses are occurring and help your team focus on the changes most likely to improve revenue and profit.
Sales knows which leads become customers. Your advertising doesn’t.
That information arrives too late—or never gets back to the platforms buying the ads.
There’s no shortage of ideas. Just clear priorities.
The team is busy, but nobody is sure which move matters most.
Is this for you?
Your business already works. You want more leads to become profitable customers.
I’m most useful when you have a proven offer, regular leads and enough real results to see what is happening. You also need a team willing to act on what we find.
You’re spending enough on advertising to learn
You have regular advertising spend, a working path from enquiry to sale and enough real results to make decisions based on evidence.
People already want what you sell
The offer is proven. The opportunity is to turn more of that existing demand into profitable customers.
You’re ready to act on the answer
You want an honest outside view—and you’re prepared to change what the evidence shows is getting in the way.
Who you work with
Senior experience stays in the work.
I’m Matt Gatley. Clients bring me in when the ads are running, leads are coming in and the internal team is doing good work—but it still isn’t clear how to turn more of those leads into profitable customers.
Across more than 20 years, I’ve worked across advertising, websites, data, products and sales and managed more than $350m in advertising spend. My work has also been recognised by Google, Microsoft and Adobe.
You get a direct, business-minded view from someone who has done the work: no junior hand-off, no account-management layer and no pretending every idea is a good one.
Based inGold Coast, Australia
Working withClients worldwide
Ways to work together
Get the level of senior support the problem needs.
Start with a defined problem. Keep me involved where I add value. No inflated scope, unclear retainers or mystery about who is doing the work.
Not sure what to fix first?
Growth audit
A complete review of your advertising, landing pages, tracking, lead follow-up and what happens before a sale.
A ranked action plan built around likely impact, not opinion.
Have a defined project to move forward?
One-off projects
Focused help with a specific, time-bound project—such as a tracking plan, a review of the journey from enquiry to sale or a new landing-page strategy.
Clear scope, concrete deliverables and no ongoing commitment.
Need an experienced partner to stay involved?
Ongoing advisory
Direct access to experienced advice—without another executive salary, account-management layer or junior hand-off.
Clearer priorities, better tests and decisions tied to revenue.
Need senior ownership of paid advertising?
Paid advertising management
Hands-on management of campaign setup, budgets, ads, landing pages, lead quality and which leads become valuable customers.
Advertising managed for business results—not good-looking platform reports.
Want your team to make better calls?
Team training
Tailored, practical sessions on what to look for, which metrics matter, how to use the tools and how to turn findings into action.
A more capable team that spots opportunities and acts sooner.
Selected work
Real businesses. Specific problems to solve.
Different markets, teams and challenges—with the same starting point: a proven business that should be getting more from its advertising and leads.
The client
Travel & loyalty
Growth audit
The challenge
Growth had stalled because the business relied on too few channels and could not consistently tell what was working.
What we did
We checked where customers came from, how campaigns were measured, what content they saw and what brought them back. Then we ranked the findings by likely impact.
The result
A practical action plan showing the team what to address first and what could wait.
The client
Health services
Ongoing advisory
The challenge
Lead numbers were healthy, but marketing, follow-up and revenue reporting were working separately.
What we did
We connected the customer journey from the first ad through follow-up and sale, then helped the team choose, run and review the most useful tests.
The result
A shorter list of priorities, clearer ownership and reporting focused on revenue rather than lead volume.
The client
Fintech
Paid advertising management
The challenge
The company needed an experienced owner for paid search in a fiercely competitive lending market.
What we did
We took charge of paid search and worked with the team to improve landing pages, test ads, connect sales data and judge lead quality.
The result
Advertising decisions based on the customers and revenue generated—not clicks or lead volume alone.
Industry experience
Different industries. The same pressure to make advertising pay.
We understand complex businesses where people rarely move straight from enquiry to sale. Markets change; the need to turn leads into profitable customers doesn’t.
- Fintech
- Artificial intelligence
- Dating
- SaaS
- Health
- Government
- Comparison providers
- Coaching
- Trades and home services
How the work happens
Diagnose. Prioritise. Improve.
A practical working rhythm that keeps the team focused on measurable business progress—not activity for its own sake.
Diagnose
I map the journey from first click to sale and find where potential customers are being lost.
Prioritise
We rank the opportunities, so your team knows what matters now—and what can wait.
Improve
We run focused tests, measure the effect on revenue and profit and build on what works.
Straight answers
Questions businesses ask before we start.
What I do, how the work is structured and when it is likely to help.
What is the first step to working with We Know Growth?
The first step is a free discovery call, typically around 45 minutes by video. We’ll discuss your business, what is getting in the way of growth and whether Matt can bring useful value. It is a no-obligation, honest fit check for both sides.
What does a lead generation consultant actually do?
A lead generation consultant looks at how your advertising, landing pages, sales follow-up and reporting work together. The goal is to find where good prospects are being lost and focus your team on changes that create more profitable customers—not simply more leads.
When should an established business bring in outside help?
Outside advice is most useful when people already buy what you sell, advertising is already running and you have enough sales results to see what is happening. It is a strong fit when leads are coming in but too few become profitable customers, or the team is unsure what to improve first.
What is included in a growth audit?
A We Know Growth audit reviews your advertising, landing pages, tracking, lead follow-up and what happens before a sale. You receive a ranked action plan showing what is most likely to improve revenue and profit.
How is ongoing advice different from a monthly agency contract?
Ongoing advisory gives you direct access to Matt without an account manager or junior hand-off. The work focuses on finding problems, choosing priorities, testing improvements and increasing revenue—not filling a fixed list of monthly tasks.
Does We Know Growth manage paid advertising?
Yes. Paid advertising management can include campaign setup, budgets, ads, landing pages, lead quality and tracking which leads become customers. Performance is judged by business results, not clicks and platform reports alone.
Where does We Know Growth work with clients?
We Know Growth is based on the Gold Coast in Queensland, Australia, and works with established lead-generation businesses across Australia and internationally.
Free profit calculator
Before you buy another lead, know what it can afford to cost.
Enter what you spend on advertising, how many leads become customers and what each customer is worth. You’ll see what a customer really costs, what you can afford to pay for a lead and the three changes most likely to improve profit.
Calculate what a lead is worth No sign-up · no email gate · your inputs stay in your browserLead and customer snapshotFree to use
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Advertising costs
Cost per customer02
Lead-to-sale rate
Affordable lead cost03
Customer value
Best opportunitiesOne clear view from first enquiry to profitable customer.
New · Measurement
Can your advertising see which leads create value?
Check whether sales results are reaching your advertising systems and helping them spend more wisely.
Run the readiness audit →Experiment planningCan your landing-page test find a real winner?
Estimate how many visitors and how much time you need to tell whether an improvement is real.
Check test feasibility →Your first step
Start with a free
45-minute discovery call.
We’ll talk through your business, what you’re seeing and where results are getting stuck. It’s an honest, no-obligation conversation to see whether we’re a good fit and whether I can bring useful value. If there’s a sensible next step, we’ll agree it together.