The ad account looks healthy. The economics don’t.
Platform metrics are improving, but profit isn’t following.
Lead generation advisory · Australia
Turn more of your media spend into profitable growth.
Senior, hands-on lead generation growth consulting for established businesses. I find where revenue is getting lost between the ad, the lead and the sale—then help your team fix it.
20+years solving growth problems
$350m+media spend managed
Founder-ledSenior thinking from the person doing the work
RecognisedBy Google, Microsoft and Adobe
Where growth gets stuck
You’re generating leads. Why aren’t more of them becoming revenue?
The problem is rarely one campaign or landing page. Revenue leaks through the gaps between acquisition, conversion, measurement, lead handling and sales.
I connect that whole system, show you what is really limiting performance and focus the team on the changes most likely to move the commercial result.
Sales knows which leads convert. Media doesn’t.
The signal arrives too late—or never gets back to acquisition.
There’s no shortage of ideas. Just clear priorities.
The team is busy, but nobody is sure which move matters most.
Free growth tool
Before you buy another lead, know what it can afford to cost.
Connect your media spend, funnel conversion and customer value in one practical calculator. You’ll see your true acquisition cost, allowable cost per lead and three ranked opportunities to improve profit.
Calculate your lead economics No sign-up · no email gate · your inputs stay in your browserLead economics snapshotFree to use
01
Acquisition costs
True CAC02
Funnel conversion
Allowable CPL03
Customer value
Profit prioritiesOne joined-up view from raw enquiry to profitable customer.
Is this for you?
The foundations are working. You need the whole system to work harder.
I’m most useful when there is enough traction to learn from, enough data to make good decisions and enough ambition to challenge the current setup.
You’re spending enough to learn
You have meaningful media spend, a live funnel and enough real data to separate hunches from evidence.
People already want what you sell
The offer is proven. The opportunity is to turn more of that existing demand into profitable customers.
You’re ready to act on the answer
You want a straight outside view—and you’re prepared to change what the evidence says is holding growth back.
Who you work with
Senior experience stays in the work.
I’m Matt Gatley. Clients bring me in when the ads are running, leads are coming in and the internal team is doing good work—but the next stage of profitable growth still isn’t clear.
Across more than 20 years, I’ve worked in acquisition, conversion, data, product and sales and managed more than $350m in media spend. My work has also been recognised by Google, Microsoft and Adobe.
You get a direct, commercially minded view from someone who has done the work: no junior hand-off, no account-management layer and no pretending every idea is a good one.
Based inGold Coast, Australia
Working withClients worldwide
Ways to work together
Get the level of senior support the problem needs.
Start with a defined problem. Keep me involved where I add value. No inflated scope, opaque retainers or mystery about who is doing the work.
Not sure what to fix first?
Growth audit
A full-funnel review of acquisition, conversion, measurement, lead handling and what happens after a lead arrives.
A ranked growth plan built around impact, not opinion.
Need a senior growth partner?
Ongoing advisory
Direct access to experienced growth thinking—without another executive salary, account-management layer or junior hand-off.
Clearer priorities, stronger tests and decisions tied to revenue.
Need senior ownership of paid media?
Paid media management
Hands-on ownership across account structure, bidding, creative, landing pages, lead quality and downstream customer value.
Paid media managed for business performance—not platform metrics.
Want your team to make better calls?
Team training
Tailored, practical sessions on what to look for, which metrics matter, how to use the tools and how to turn findings into action.
A more capable team that spots opportunities and acts sooner.
Selected work
Real businesses. Specific growth constraints.
Different markets, teams and challenges—with the same starting point: a proven business and the conviction that better growth is there to be found.
The client
Travel & loyalty
Growth audit
The challenge
Growth had plateaued around a narrow channel mix and inconsistent measurement.
What we did
We reviewed acquisition, attribution, creative, retention, community and product, then ranked the opportunities by likely impact.
The result
A broader, prioritised growth plan the internal team could own.
The client
Health services
Ongoing advisory
The challenge
Lead volume was healthy. Strategy, lead handling and commercial reporting weren’t connected.
What we did
We worked across acquisition, product flow, nurture, measurement and team capability—turning a broad roadmap into a focused testing rhythm.
The result
Sharper priorities and clearer accountability to revenue, not just leads.
The client
Fintech
Paid media management
The challenge
Paid acquisition needed senior ownership in a complex, fiercely competitive lending market.
What we did
We led full-funnel paid search and worked with the client on conversion, creative testing, data integration and lead quality.
The result
A paid program managed around efficiency and downstream customer value.
Industry experience
Different industries. The same pressure to make growth pay.
We’re comfortable working in complex categories where the path from lead to revenue is rarely simple. The market changes; the fundamentals of profitable growth don’t.
- Fintech
- Artificial intelligence
- Dating
- SaaS
- Health
- Government
- Comparison providers
- Coaching
- Trades and home services
How the work happens
Diagnose. Prioritise. Improve.
A practical working rhythm that keeps the team focused on commercial progress—not activity for its own sake.
Diagnose
I connect the journey from first click to sale and find where profitable growth is getting lost.
Prioritise
We rank the opportunities, so your team knows what matters now—and what can wait.
Improve
We run focused tests, measure the commercial result and build on what works.
Growth advisory, clearly answered
Questions businesses ask before we start.
Straight answers about lead generation growth consulting, how the work is structured and when it is likely to help.
What is the first step to working with We Know Growth?
The first step is a free discovery call, typically around 45 minutes by video. We’ll discuss your business, what is getting in the way of growth and whether Matt can bring useful value. It is a no-obligation, honest fit check for both sides.
What does a lead generation growth consultant do?
A lead generation growth consultant connects paid media, landing pages, measurement, lead handling and sales outcomes. The goal is to find where qualified demand is being lost and prioritise changes that create more profitable customers—not simply more leads.
When should an established business bring in a growth advisor?
Growth advisory is most useful when your offer is proven, media is already running and you have enough funnel data to diagnose performance. It is a strong fit when lead volume exists but profitability, conversion, attribution or team priorities are holding back the next stage of growth.
What is included in a growth audit?
A We Know Growth audit reviews acquisition, conversion, measurement, lead handling and what happens after a lead arrives. The output is a ranked plan showing which constraints and opportunities are most likely to improve the commercial result.
How is ongoing growth advisory different from an agency retainer?
Ongoing advisory gives you direct access to senior, founder-led growth expertise without an account-management layer or junior hand-off. The work centres on diagnosis, priorities, testing and revenue outcomes rather than filling a fixed monthly scope.
Does We Know Growth manage paid media?
Yes. Paid media management can include account structure, bidding, creative, landing pages, lead quality and downstream customer value. Performance is judged against business outcomes, not platform metrics alone.
Where does We Know Growth work with clients?
We Know Growth is based on the Gold Coast in Queensland, Australia, and works with established lead-generation businesses across Australia and internationally.
Your first step
Start with a free
45-minute discovery call.
We’ll talk through your business, what you’re seeing and where growth feels stuck. It’s an honest, no-obligation conversation to see whether we’re a good fit and whether I can bring useful value. If there’s a sensible next step, we’ll agree it together.