Paid advertising
I look after your campaigns and work with your team to understand which enquiries become customers. That gives us a better basis for deciding where to spend.
Explore advertising managementDigital marketing & growth consulting
More customers.
Better returns.
When you’re spending on marketing, you need to know it’s bringing in the right customers. I help established businesses find where results are falling short and improve the campaigns, websites and follow-up that turn interest into sales.
Free discovery call · Around 45 minutes · Directly with Matt · No obligation
Work directly with Matt Gatley, founder of We Know Growth.Gold Coast, Australia · Clients worldwide
How I can help
Where I can help.
You might need someone to run your advertising, a fresh look at disappointing results, or help with work your team hasn’t had time to tackle. There are a few ways we can work together, depending on what you need.
Growth audit
When results aren’t where they should be, I investigate what’s happening and recommend where to start. You get a clear explanation and a practical plan for the team.
Explore the growth auditOne-off projects
Bring me in for a tracking problem, campaign restructure, landing-page strategy or another project that needs specialist attention. We agree what I’ll deliver before starting.
Explore project workGrowth advisory
Your team or agency does the work. I’m there to help you make sense of results, assess recommendations and work through the decisions that come next.
Explore ongoing advisoryTeam training
Work through the questions your team faces using their own accounts and data. The aim is to help them understand what they’re seeing and feel more confident acting on it.
Explore team trainingWho this is for
For established businesses that want better marketing results.
You have a proven offer and people responsible for marketing and sales. You want experienced help where it will make the biggest difference.
Advertising needs to work harder.
You need more suitable customers from your budget, or an experienced person to own the campaigns.
Good opportunities are getting lost.
Landing pages, tracking or follow-up are making it harder to turn interest into sales.
The team needs a clearer direction.
People are doing the work. You need help deciding what to change, test or prioritise.
Selected work
What I’ve helped clients improve.
A look at the problems clients brought to me, the work I did and what they gained.
Growth audit · Melbourne
Travel & loyalty
The problemGrowth had stalled. The business relied on too few channels and could not consistently tell what was working.
What I didI reviewed where customers came from, how campaigns were measured and what brought customers back. I then ranked the findings by likely impact.
Value added
The team had a practical action plan showing what to fix first, which opportunities to pursue and what could wait.
Ongoing advisory · Melbourne
Health services
The problemLead numbers were healthy, but marketing, follow-up and revenue reporting were working separately.
What I didI connected the journey from the first ad through follow-up and sale, then helped the team choose, run and review useful tests.
Value added
A shorter list of priorities, clearer ownership and reporting focused on revenue helped the team decide where to put its effort.
Paid advertising · United States
Fintech
The problemThe business needed an experienced owner for paid search in a fiercely competitive lending market.
What I didI took charge of paid search and worked with the team on landing pages, ad tests, sales-data feedback and lead-quality measurement.
Value added
Advertising decisions were based on the customers and revenue generated, giving the business a more useful view of performance.
Who you work with
Experience you can draw on.
I’m Matt Gatley, founder of We Know Growth and a senior digital marketing expert. Over more than 20 years, I’ve worked across advertising, websites, data, products and sales, and managed more than $350m in advertising spend.
That background helps me see how the pieces affect each other. An apparent advertising problem can start on the website, in the tracking or with the way enquiries are handled. My work has been recognised by Google, Microsoft and Adobe.
You work directly with me throughout. I’ll explain what I’m seeing, talk through the options with you and stay involved in the work we agree to do.
Based inGold Coast, Australia
Working withClients worldwide
How we start
It starts with a conversation.
01 · UNDERSTAND
Talk about your business.
Tell me about your business and what you’d like to improve. We’ll talk through whether I can help.
02 · AGREE
Agree the work.
If there’s a useful fit, we agree the work, fee and responsibilities so everyone knows what to expect.
03 · IMPROVE
Start the work.
I work with you and your team on the agreed priorities, reviewing progress against the results you need.
Straight answers
Questions about working together.
Can you work with our team or agency?
Yes. Audits, projects and advisory can complement the people already doing the work. Paid advertising management can provide hands-on ownership where needed.
Do you do the work, or only give advice?
It depends on the service. Advertising management is hands-on. Advisory supports your team’s decisions. For projects, we agree what I will deliver and who will implement the work before starting.
Do we need an audit first?
No. If the problem is already defined, we can discuss a focused project, management or advisory engagement directly.
How much does it cost?
My fees reflect senior experience and direct involvement in the work. I’m best suited to businesses looking for lasting commercial value, rather than the lowest-priced option. We’ll agree the scope and fee before any paid work begins.
Do I need to sign a long-term contract?
An audit or one off project can stand alone. For ongoing advisory or advertising management, the scope and any commitment are agreed upfront. We’ll discuss which arrangement fits the help you need.
How soon can we expect results?
It depends on the problem, the available data and how long your customers take to buy. Before we start, I’ll give you realistic timeframes tailored to your business. Together, we’ll agree what progress should look like and how it will be measured.
What happens on the free discovery call?
We spend around 45 minutes discussing your business, current results and what you want to improve. We’ll work out whether I can help and which service is the right starting point. There’s no obligation to go ahead.
Free profitability calculator
What can you afford to pay for a lead?
Work out what you can afford to pay for a lead while protecting your target profit. Free to use, with no sign-up.
Your first step
Let’s talk about your marketing.
Tell me what’s happening in your business and where you’d like better results. You don’t need to arrive with a diagnosis or a service in mind. That’s something we can work through together.
Free discovery call · Around 45 minutes · Directly with Matt · No obligation