Define value beyond the lead
Agree which qualified, converted or retained outcome represents genuine commercial progress.
Digital Marketing and Lead Generation Across Industries
Find your industry.
The details change from one industry to another. A patient booking, a finance application and a software trial each have a different path to becoming business. I help established companies understand that path and improve the marketing around it.
The pages below explain what I look for in each sector and how I can help. You may recognise the problems you’re working through. If your industry isn’t listed, you’re still welcome to get in touch.
I’m Matt Gatley, founder of We Know Growth and a senior digital marketing expert, with 20+ years of experience and $350m+ in managed advertising spend.
Industry directory
Choose your industry.
Each page shows how the customer journey, measurement problems and channel roles change in that sector. If your industry is not listed, the same commercial method can still apply.
01
Financial Services
Connect finance acquisition with qualified applications, customers and revenue across paid search, paid social and the full conversion journey.
Explore the industry02
Healthcare
Healthcare digital marketing across paid search, paid social, patient journeys and measurement—focused on suitable patients, attended consultations and treatment value.
Explore the industry03
Aged Care and Disability
Aged care and disability marketing that connects family research, assessments, funding, provider capacity and service starts—not enquiry volume alone.
Explore the industry04
Automotive
Automotive digital marketing across paid search, paid social, stock and service journeys—focused on qualified buyers, bookings, finance and offline revenue.
Explore the industry05
Trades and Home Services
Trades and home services marketing across search, paid social, calls, quotes and offline revenue—focused on serviceable jobs, crew capacity and profitable work.
Explore the industry06
Legal Services
Legal services digital marketing across search, paid social, intake and matter measurement—focused on suitable cases, retained clients and practice-area value.
Explore the industry07
Property and Real Estate
Property and real estate marketing across paid media, project journeys, lead nurture and settlement measurement—focused on qualified buyers and commercial outcomes.
Explore the industry08
Education and Training
Education and training marketing across paid media, course discovery, admissions and enrolment measurement—focused on suitable students and sustainable course growth.
Explore the industry09
SaaS and Technology
SaaS and technology marketing across paid media, demo and trial journeys, pipeline and subscription measurement—focused on qualified users and durable revenue.
Explore the industry10
Comparison Sites and Marketplaces
Comparison site and marketplace marketing across paid media, matching, partner acceptance and revenue measurement—focused on balanced, monetisable demand.
Explore the industryA repeatable growth method
Start with how your business works.
Before recommending a channel or a change, I want to understand who buys from you and what happens along the way. That makes it easier to separate a marketing problem from something further along the process, and to decide what is worth doing about it.
Map the real customer journey
Connect advertising, landing pages, calls, CRM stages, product use, sales and revenue.
Find the largest constraint
Prioritise the channel, journey, measurement or operational change most likely to improve value.
Return better evidence
Feed reliable quality and revenue signals into reporting, budget allocation and optimisation.