Stock changes faster than campaigns
Ads and pages can keep generating demand for vehicles, variants or price points that are no longer available.
Automotive Digital Marketing and Lead Generation
Connect automotive demand with stock, bookings and sales.
We help dealerships, marketplaces, brokers, finance and automotive service businesses connect digital acquisition with vehicle availability, call handling, appointment outcomes and offline revenue.
Founder-led · Gold Coast, Australia · Clients worldwide
You’ll work directly with Matt Gatley, founder of We Know Growth—bringing 20+ years of experience and $350m+ in managed advertising spend.
20+years across advertising, data, products and sales
$350m+in managed advertising spend
Founder-ledMatt stays directly involved in the work
Full journeyFrom first interaction to customer and revenue
The lead is only the beginning
Automotive lead volume can rise while stock, teams and revenue stand still.
Vehicle availability, geography, phone handling, finance, workshop capacity and offline transactions decide whether digital demand becomes valuable business.
We connect acquisition with inventory, booking and sales evidence to find whether the real constraint is demand, routing, availability, follow-up or measurement.
Calls hide buyer quality
Phone leads often carry strong intent, but missed calls and weak outcome capture make them difficult to value or optimise.
Local and national demand behave differently
A dealership, broker, marketplace and vehicle subscription product need very different coverage and routing logic.
Finance changes the economics
A vehicle lead, finance application and completed purchase may have different values and entirely different reasons for dropping out.
Service capacity is finite
More workshop bookings are not useful when technicians, bays or parts availability cannot support the promised appointment.
Offline sales break attribution
The transaction often occurs after calls, visits, test drives and negotiations that never return cleanly to the acquisition source.
Measure the journey you actually have
Vehicle sales, services and platforms need different feedback loops.
We map the journey that actually creates revenue for each automotive model, then choose reliable stages that help marketing respond to stock, capacity and buyer quality.
Vehicle retail
- 01Enquiry
- 02Contacted
- 03Test drive
- 04Sold
Stock match, trade-in, finance and showroom follow-up decide whether an online lead becomes a sale.
Automotive finance
- 01Lead
- 02Application
- 03Approved
- 04Funded
Eligibility and funded value matter more than application volume alone.
Service and repair
- 01Search
- 02Booked
- 03Attended
- 04Job completed
Location, service type, workshop capacity and completed invoice value shape the real result.
Marketplace or app
- 01Visit
- 02Engaged
- 03Lead or install
- 04Revenue event
Accepted leads, active users, partner value and monetisation need to connect web and app acquisition.
Who this is for
Automotive businesses where demand must connect to availability and offline outcomes.
We Know Growth is most useful where paid acquisition already matters and the customer journey includes stock, finance, locations, calls, appointments or app behaviour beyond the original click.
Vehicles and finance
- Car dealerships
- Car brokers and buying services
- Automotive finance
- Novated leasing
- Vehicle subscription businesses
Service and ownership
- Mechanics and service centres
- Prestige vehicle servicing
- Smash repairers
- Tyre and wheel businesses
- Paint protection and detailing
- 4WD accessories
Platforms and logistics
- Vehicle marketplaces
- Automotive apps
- Comparison platforms
- Vehicle transport
- Multi-location service networks
How We Know Growth approaches it
Find the commercial constraint before prescribing the channel.
The constraint might be inventory mismatch, weak call handling, location routing, finance quality, workshop capacity, app measurement or the failure to connect marketing with completed transactions. We follow those commercial signals instead of managing search, social and listings as isolated lead sources.
- 01
Define the valuable outcome
Agree which downstream event represents genuine commercial progress, how it is defined and whether it is captured consistently enough to guide decisions.
A shared definition of success beyond the first enquiry. - 02
Connect the whole journey
Join advertising, landing pages, calls, CRM stages, follow-up and revenue evidence so the business can see where valuable prospects are being lost.
Visibility from first interaction to commercial outcome. - 03
Fix the largest constraint
Prioritise the channel, creative, page, measurement or operational change most likely to improve the result—not the next item on a generic marketing checklist.
A ranked plan based on likely commercial impact. - 04
Return better evidence
Feed qualified and converted outcomes, defensible values and clean first-party data back into reporting, budget allocation and platform optimisation.
Marketing shaped by quality and value, not forms alone.
A joined-up acquisition system
Different channels have different jobs in this customer journey.
We decide where to capture active demand, where to create or nurture consideration and how each channel connects to the same commercial outcome. The mix follows the journey—not a preferred platform.
Capture active vehicle intent
Use search around models, finance, availability, servicing and urgent repair needs while aligning demand with real stock or capacity.
Create and re-engage demand
Use Meta, TikTok and relevant platforms for vehicle discovery, offers, inventory stories and considered remarketing.
Keep the promise current
Connect vehicle, service, pricing and availability information so marketing reflects what the business can actually deliver.
Protect high-intent enquiries
Align calls, forms, test drives, bookings and routing with the right dealership, team or service location.
Keep buyers moving
Support follow-up across finance, trade-in, vehicle matching, appointment reminders and longer purchase decisions.
Return offline revenue
Feed qualified calls, appointments, sales, funded finance and completed job values back into channel decisions.
Ways to work together
Start with the level of support the problem needs.
No pre-set automotive marketing package. The engagement should match the constraint, the team and what can realistically be improved.
Automotive growth audit
A full review of acquisition, landing journeys, measurement, lead handling and the path to revenue.
A ranked action plan based on likely commercial impact.
Paid advertising management
Hands-on management across paid search and paid social, with creative, audiences, pages, economics and downstream quality considered together.
Paid channels working as one acquisition system.
Ongoing growth advisory
Direct access to Matt for prioritisation, measurement decisions, experiment design and difficult growth questions.
Senior input without a junior hand-off or extra management layer.
Free tools for a clearer starting point
Pressure-test the economics and the measurement.
These tools help determine what different automotive leads can afford to cost and whether the business can return qualified, booked and completed outcomes to advertising.
Lead economics
Lead Generation Profitability Calculator
Connect acquisition cost, qualification, close rate and customer value to estimate true CAC and an affordable CPL.
Calculate what a lead is worth MeasurementMeasurement & Offline Conversion Readiness Audit
Check lead definitions, scoring, CRM stages, conversion feedback and whether the data is ready to influence bidding.
Run the readiness auditGrowth inside real-world constraints
Stock, territory and capacity decide what automotive growth can deliver.
Acquisition needs to respond to changing inventory, franchise or territory boundaries, location performance and the operational ability to handle calls and appointments.
Availability changes by day
Vehicle stock, loan vehicles, parts and booking calendars can change faster than manual campaign and page updates.
Lead routing changes the experience
A national campaign still succeeds or fails through the local location, salesperson, broker or workshop that receives the opportunity.
Reported leads omit the transaction
Calls, showroom visits, negotiations and invoices need a workable outcome process or acquisition keeps optimising toward incomplete signals.
How We Know Growth keeps work moving
Connect acquisition to what can be sold or serviced now.
We work with marketing, sales, inventory and operations to define useful availability signals, routing rules and offline outcomes without waiting for a perfect data system.
- 01
Map stock and serviceability
Identify the vehicle, finance, service and location attributes that materially change whether demand can be fulfilled.
- 02
Protect calls and routing
Make ownership, response expectations and overflow handling clear for each lead type and territory.
- 03
Choose offline milestones
Define contacted, booked, attended, approved, sold and completed outcomes consistently enough to learn from.
- 04
Feed value back
Return transaction and margin signals at a frequency that improves budget and channel decisions.
Straight answers
Automotive marketing questions.
What the work covers, which signals matter and where We Know Growth fits.
What does automotive digital marketing include?
It can include paid search, paid social, inventory and offer content, calls, booking journeys, app acquisition, lifecycle follow-up and offline conversion measurement across vehicle sales, finance, service and marketplace models.
How can dealerships improve automotive lead quality?
Connect campaigns and inventory with contacted, appointment, test-drive and sold outcomes. That shows whether poor quality begins with targeting, unavailable stock, the form, call handling, finance fit or sales follow-up.
How should stock availability affect paid advertising?
Campaigns and landing journeys should prioritise vehicles, services and locations that can fulfil demand. The system does not need second-by-second perfection, but stale availability should not systematically consume budget.
Can offline vehicle sales be attributed to digital marketing?
Yes, when lead identifiers, calls, CRM stages and sales outcomes are captured consistently enough to reconnect the transaction. We usually begin with reliable milestones rather than attempting a perfect data project at once.
Does We Know Growth manage paid social as well as Google Ads for automotive?
Yes. Search is valuable for active demand, while paid social can support discovery, offers, creative storytelling and re-engagement. Both should connect to the same inventory and sales evidence.
What is the best first engagement for an automotive business?
A growth audit is useful when the constraint could be stock, routing, calls, sales follow-up, app measurement or channel mix. Where those foundations are already clear, paid advertising management may be the right starting point.
Start with a conversation
Let’s find what is stopping more enquiries becoming sales.
Tell us what is working, where buyers drop out and what you want to improve. The call is free, practical and without obligation.