Demand is only valuable where supply exists
A national campaign can generate excellent-looking volume in categories and locations where no suitable provider can accept it.
Comparison Sites and Marketplaces Digital Marketing and Lead Generation
Turn marketplace demand into accepted, monetisable outcomes.
We help comparison sites, matching services and two-sided marketplaces connect customer acquisition with supply coverage, partner acceptance, sold leads, transactions and revenue share.
Founder-led · Gold Coast, Australia · Clients worldwide
You’ll work directly with Matt Gatley, founder of We Know Growth—bringing 20+ years of experience and $350m+ in managed advertising spend.
20+years across advertising, data, products and sales
$350m+in managed advertising spend
Founder-ledMatt stays directly involved in the work
Full journeyFrom first interaction to customer and revenue
The lead is only the beginning
A marketplace can grow submissions while making both sides less valuable.
Supply coverage, provider capacity, duplicates, acceptance, lead value and revenue share determine whether acquired demand can be monetised without damaging the marketplace experience.
We Know Growth connects paid acquisition with matching and partner evidence so spend follows demand the marketplace can place, sell or convert.
Submissions hide acceptance
Completed forms can include duplicates, poor contact details, unsuitable needs or demand that partners reject.
Partners value leads differently
Capacity, close rate, product fit and commercial terms mean the same lead can create different value across the supply side.
Balancing both sides changes acquisition
More customers can overwhelm providers, while more providers can dilute opportunity and weaken retention if demand is insufficient.
Web and app journeys fragment data
Discovery, submission, notifications and transactions may occur across devices and products that do not share one reliable identity.
Revenue share arrives downstream
The business may only know true value after provider contact, sale, transaction or later reconciliation.
Measure the journey you actually have
Lead, transaction and app marketplaces need different value signals.
We map the sequence that creates value for customers, providers and the platform, then choose feedback stages that balance timeliness with commercial truth.
Lead marketplace
- 01Submission
- 02Matched
- 03Accepted
- 04Sold
Duplicate status, coverage and partner acceptance determine whether a form can be monetised.
Comparison platform
- 01Compare
- 02Click or lead
- 03Provider action
- 04Revenue
Product, provider and commercial terms can make apparently similar comparison users worth very different amounts.
Service marketplace
- 01Request
- 02Provider response
- 03Booked
- 04Completed
Response speed, provider density and completed transactions shape liquidity and repeat use.
Marketplace app
- 01Install
- 02Activated
- 03Transaction
- 04Retained
Acquisition must connect app behaviour with successful matches, transactions and repeat value.
Who this is for
Platforms whose growth depends on supply, acceptance and downstream value.
This is a strong fit where paid acquisition already matters and the business can connect at least some customer submissions with provider or transaction outcomes.
Comparison businesses
- Financial comparison sites
- Insurance comparison
- Energy comparison
- Product comparison apps
- Quote platforms
Matching and referral
- Health provider matching
- Aged care matching
- Trade marketplaces
- Service directories
- Legal referral services
Two-sided marketplaces
- Automotive marketplaces
- Property marketplaces
- Consumer service platforms
- App marketplaces
- Revenue-share platforms
How We Know Growth approaches it
Find the commercial constraint before prescribing the channel.
The constraint might be category coverage, geographic supply, duplicate handling, weak partner response, poor lead quality, app measurement, pricing or the failure to return accepted and sold outcomes to acquisition. We evaluate growth across both sides so optimising customer volume does not quietly reduce marketplace liquidity or partner value.
- 01
Define the valuable outcome
Agree which downstream event represents genuine commercial progress, how it is defined and whether it is captured consistently enough to guide decisions.
A shared definition of success beyond the first enquiry. - 02
Connect the whole journey
Join advertising, landing pages, calls, CRM stages, follow-up and revenue evidence so the business can see where valuable prospects are being lost.
Visibility from first interaction to commercial outcome. - 03
Fix the largest constraint
Prioritise the channel, creative, page, measurement or operational change most likely to improve the result—not the next item on a generic marketing checklist.
A ranked plan based on likely commercial impact. - 04
Return better evidence
Feed qualified and converted outcomes, defensible values and clean first-party data back into reporting, budget allocation and platform optimisation.
Marketing shaped by quality and value, not forms alone.
A joined-up acquisition system
Different channels have different jobs in this customer journey.
We decide where to capture active demand, where to create or nurture consideration and how each channel connects to the same commercial outcome. The mix follows the journey—not a preferred platform.
Capture comparison intent
Use search around products, quotes, providers and high-intent needs while reflecting actual category and geographic coverage.
Create category demand
Use Meta, TikTok and relevant platforms to educate, communicate marketplace value and re-engage incomplete journeys.
Make the marketplace useful
Connect comparison guidance, provider information and real coverage so customers understand why and how to act.
Improve completion and fit
Align questions, identity, duplication, matching and notifications without creating more friction than the decision needs.
Protect supply-side value
Connect routing, response, capacity and partner feedback so good demand reaches providers able to act.
Return accepted and sold value
Feed partner acceptance, transactions, revenue share and repeat value back into category and channel decisions.
Ways to work together
Start with the level of support the problem needs.
No pre-set comparison and marketplace marketing package. The engagement should match the constraint, the team and what can realistically be improved.
Comparison Sites and Marketplaces growth audit
A full review of acquisition, landing journeys, measurement, lead handling and the path to revenue.
A ranked action plan based on likely commercial impact.
Paid advertising management
Hands-on management across paid search and paid social, with creative, audiences, pages, economics and downstream quality considered together.
Paid channels working as one acquisition system.
Ongoing growth advisory
Direct access to Matt for prioritisation, measurement decisions, experiment design and difficult growth questions.
Senior input without a junior hand-off or extra management layer.
Free tools for a clearer starting point
Pressure-test the economics and the measurement.
These tools help platforms model lead or transaction economics and check whether matching and partner outcomes are ready to guide acquisition.
Lead economics
Lead Generation Profitability Calculator
Connect acquisition cost, qualification, close rate and customer value to estimate true CAC and an affordable CPL.
Calculate what a lead is worth MeasurementMeasurement & Offline Conversion Readiness Audit
Check lead definitions, scoring, CRM stages, conversion feedback and whether the data is ready to influence bidding.
Run the readiness auditGrowth inside real-world constraints
Marketplace growth is limited by liquidity, coverage and partner trust.
Customer acquisition cannot be scaled independently of the supply side. The marketplace needs a practical view of where demand can be served and how partners value it.
Coverage can be highly uneven
Supply varies by category, geography, time and provider capability, so aggregate national demand can hide local marketplace failure.
Partner feedback is commercially sensitive
Acceptance, sales and revenue data need clear definitions and sharing rules before they can influence acquisition.
Customer and provider incentives differ
More choice can help customers while reducing provider opportunity; tighter matching can improve acceptance while lowering headline volume.
How We Know Growth keeps work moving
Build both sides into the acquisition loop.
We work with growth, product and partner teams to define coverage, acceptance and value signals that can guide spend without waiting for perfect marketplace data.
- 01
Map supply and coverage
Identify the categories, locations and times where acquired demand can be matched and monetised.
- 02
Define acceptance and value
Agree duplicate, valid, accepted, sold and revenue stages so partner feedback has consistent meaning.
- 03
Connect customer and partner journeys
Diagnose completion, routing and response as one system rather than two unrelated funnels.
- 04
Optimise by marketplace value
Return accepted, transacted and repeat-value outcomes so budgets follow balanced growth rather than submissions alone.
Straight answers
Comparison Sites and Marketplaces marketing questions.
What the work covers, which signals matter and where We Know Growth fits.
What does comparison site and marketplace marketing include?
It can include paid search, paid social, content, comparison or matching journeys, app acquisition, partner routing and measurement through to accepted leads, transactions, revenue share and repeat value.
How can a marketplace improve lead quality?
Define validity, duplicate, serviceability, acceptance and sold outcomes with providers, then compare campaigns and journeys against those stages. This separates poor acquisition from gaps in supply or partner response.
How should supply coverage affect paid advertising?
Budgets and targeting should reflect categories and locations where suitable providers can accept demand. Coverage can be imperfect, but systematic acquisition into supply gaps should be visible and controlled.
Which marketplace conversions should be returned to platforms?
Useful stages can include valid, matched, accepted, transacted, sold or revenue. The right feedback mix depends on volume, delay and how consistently partners return outcomes.
Can We Know Growth support both web and app marketplaces?
Yes. The measurement design needs to connect acquisition, identity, matching and value across web and app where possible, while recognising platform privacy and attribution limits.
What is the best first engagement for a marketplace?
A growth audit is usually strongest when the issue could sit across demand, supply, completion, acceptance, partner response or measurement. Management is appropriate when coverage and value signals are already well defined.
Start with a conversation
Let’s find what is stopping more submissions creating value.
Tell us what is working, where matches break down and what you want to improve. The call is free, practical and without obligation.