Course research starts early
Students may compare outcomes, delivery modes, funding and career options for months before an intake or application deadline.
Education and Training Digital Marketing and Lead Generation
Turn course demand into suitable enrolled students.
We help education, training and professional-development providers connect paid search, paid social and course discovery with qualification, application, enrolment and student value.
Founder-led · Gold Coast, Australia · Clients worldwide
You’ll work directly with Matt Gatley, founder of We Know Growth—bringing 20+ years of experience and $350m+ in managed advertising spend.
20+years across advertising, data, products and sales
$350m+in managed advertising spend
Founder-ledMatt stays directly involved in the work
Full journeyFrom first interaction to customer and revenue
The lead is only the beginning
Enquiry growth can fill admissions queues without filling the right courses.
Course fit, eligibility, intake timing, funding, domestic or international status and admissions follow-up all sit between a lead and an enrolled student.
We Know Growth connects acquisition with qualification and enrolment evidence so channel and course decisions follow the students most likely to begin and create sustainable value.
Intakes distort short-term reporting
Lead volume and conversion rates change as deadlines approach, so a flat monthly CPL target can reward the wrong behaviour.
Eligibility changes lead quality
Academic prerequisites, residency, funding, work experience and location determine whether interest can become an application.
Courses carry different economics
Program price, delivery cost, completion, repeat study and cohort capacity make one enrolment materially different from another.
Advisor calls shape enrolment
Response time, course guidance and application support can decide whether a qualified learner continues or chooses another provider.
Enrolment is not always commencement
Deferrals, payment failure, visa issues and withdrawals can sit between an accepted application and realised student value.
Measure the journey you actually have
Different programs and intakes need different enrolment signals.
We map how a prospective student moves from discovery to genuine participation, then combine timely admissions stages with later commencement and value evidence.
Higher education
- 01Enquiry
- 02Application
- 03Offer accepted
- 04Commenced
Entry requirements, intake timing and acceptance do not guarantee that a student begins study.
Vocational training
- 01Lead
- 02Eligible
- 03Enrolled
- 04Attended
Funding, location, schedule and qualification fit matter more than brochure or course-page interest.
Professional learning
- 01Research
- 02Consulted
- 03Purchased
- 04Completed
Employer approval, career need and completion can define value beyond the first individual purchase.
Course marketplace
- 01Visit
- 02Matched
- 03Lead accepted
- 04Enrolment
Provider acceptance, duplicates, program availability and eventual enrolment determine marketplace economics.
Who this is for
Education businesses where course fit and admissions shape acquisition value.
We Know Growth is most useful where providers invest meaningfully in student acquisition and can connect marketing with course, intake and enrolment outcomes.
Formal education
- Universities
- Registered training organisations
- Postgraduate study
- Trade qualifications
- Online education
Professional and career learning
- Professional development
- Bootcamps
- Corporate training
- Career transition services
- Coaching programs
Platforms and distributed learning
- Student comparison platforms
- Education marketplaces
- Edtech providers
- Multi-campus groups
- Training networks
How We Know Growth approaches it
Find the commercial constraint before prescribing the channel.
The constraint might be course demand, eligibility, intake pacing, advisor response, application friction, funding, cohort capacity or measurement that stops before enrolment and commencement. We connect those stages so marketing can prioritise the programs and students that create real educational and commercial value.
- 01
Define the valuable outcome
Agree which downstream event represents genuine commercial progress, how it is defined and whether it is captured consistently enough to guide decisions.
A shared definition of success beyond the first enquiry. - 02
Connect the whole journey
Join advertising, landing pages, calls, CRM stages, follow-up and revenue evidence so the business can see where valuable prospects are being lost.
Visibility from first interaction to commercial outcome. - 03
Fix the largest constraint
Prioritise the channel, creative, page, measurement or operational change most likely to improve the result—not the next item on a generic marketing checklist.
A ranked plan based on likely commercial impact. - 04
Return better evidence
Feed qualified and converted outcomes, defensible values and clean first-party data back into reporting, budget allocation and platform optimisation.
Marketing shaped by quality and value, not forms alone.
A joined-up acquisition system
Different channels have different jobs in this customer journey.
We decide where to capture active demand, where to create or nurture consideration and how each channel connects to the same commercial outcome. The mix follows the journey—not a preferred platform.
Capture program intent
Use search around courses, qualifications, careers and delivery modes while separating research from intake-ready demand.
Create future-student demand
Use Meta, TikTok, LinkedIn and relevant platforms to communicate outcomes, student stories and program fit earlier in the journey.
Answer the decision questions
Connect outcomes, eligibility, delivery, funding, schedules and proof so prospective students can judge fit.
Reduce avoidable friction
Align forms, advisor calls, eligibility and application steps with the complexity and value of each program.
Support each intake
Nurture by program, readiness and deadline while helping qualified applicants complete the next useful step.
Return enrolment evidence
Feed eligible, applied, enrolled and commenced outcomes back into course and channel decisions.
Ways to work together
Start with the level of support the problem needs.
No pre-set education and training marketing package. The engagement should match the constraint, the team and what can realistically be improved.
Education and Training growth audit
A full review of acquisition, landing journeys, measurement, lead handling and the path to revenue.
A ranked action plan based on likely commercial impact.
Paid advertising management
Hands-on management across paid search and paid social, with creative, audiences, pages, economics and downstream quality considered together.
Paid channels working as one acquisition system.
Ongoing growth advisory
Direct access to Matt for prioritisation, measurement decisions, experiment design and difficult growth questions.
Senior input without a junior hand-off or extra management layer.
Free tools for a clearer starting point
Pressure-test the economics and the measurement.
These tools help providers test affordable acquisition costs by enrolment economics and check whether admissions can return useful stages to advertising.
Lead economics
Lead Generation Profitability Calculator
Connect acquisition cost, qualification, close rate and customer value to estimate true CAC and an affordable CPL.
Calculate what a lead is worth MeasurementMeasurement & Offline Conversion Readiness Audit
Check lead definitions, scoring, CRM stages, conversion feedback and whether the data is ready to influence bidding.
Run the readiness auditGrowth inside real-world constraints
Intakes, eligibility and delivery capacity put structure around growth.
Student acquisition cannot be planned separately from admissions rules, funding, cohort size, delivery mode and the calendar. Those constraints need to be visible in channel decisions.
Intake timing changes urgency
The same prospective student can move from early researcher to urgent applicant as a deadline approaches, changing channel and follow-up needs.
Funding and eligibility vary
Government support, employer funding, visas, prerequisites and location create different viable audiences by course.
Capacity differs by program
A provider may need more students for one cohort while another has limited teaching, placement or admissions capacity.
How We Know Growth keeps work moving
Make course reality part of acquisition planning.
We work with marketing, admissions and program teams to turn course availability, eligibility and intake milestones into a usable growth and measurement system.
- 01
Map courses and intakes
Identify the programs, delivery modes, dates and capacity that should shape campaign priority.
- 02
Define student fit
Agree the eligibility, funding, timing and motivation signals that materially change enrolment probability.
- 03
Connect admissions ownership
Make advisor response, application support and stage definitions consistent enough to diagnose drop-off.
- 04
Return enrolled outcomes
Use application, enrolment and commencement signals to improve acquisition before long-term student value matures.
Straight answers
Education and Training marketing questions.
What the work covers, which signals matter and where We Know Growth fits.
What does education and training digital marketing include?
It can include paid search, paid social, course content, landing pages, advisor calls, application nurture and measurement through to eligible applications, enrolments and commencements.
How can education providers improve student lead quality?
Define quality using program, eligibility, funding, intake and enrolment outcomes. Then compare campaigns and pages against those stages rather than treating every course enquiry as equally valuable.
How should multiple course intakes affect advertising?
Budgets, messages and nurture should reflect the time to each intake, available places and admissions workload. Reporting should compare cohorts and stages rather than relying only on calendar-month CPL.
Which student conversions should be sent back to platforms?
Useful stages can include eligible, application submitted, offer accepted, enrolled or commenced. The right combination depends on volume, reliability and how quickly each stage occurs.
Can paid social contribute to enrolments?
Yes. It can create awareness, communicate outcomes and reach future students before active course search begins. Its value should be measured alongside nurture and later admissions outcomes.
What is the best first engagement for an education provider?
A growth audit is usually best when course demand, intake pacing, eligibility, admissions or measurement may be limiting performance. Paid advertising management can follow when program priorities and outcome signals are clear.
Start with a conversation
Let’s find what is stopping more enquiries becoming enrolments.
Tell us what is working, where students drop out and what you want to improve. The call is free, practical and without obligation.