Search intent is procedure-specific
A general clinic enquiry behaves very differently from a patient actively comparing a high-value procedure, specialist or treatment pathway.
Healthcare Digital Marketing and Lead Generation
Reach the right patients.
A busy enquiry line doesn’t always mean a full appointment book. I help healthcare providers reach people who need their services and make it easier for suitable patients to book, attend and begin care.
Free discovery call · Around 45 minutes · Directly with Matt · No obligation
Work directly with Matt Gatley · Gold Coast, Australia · Clients worldwide
The digital marketing challenges
What happens between enquiry and appointment?
People may be unsure about the treatment, unable to find a suitable time or waiting for someone to call them back. Those details affect the value of your marketing just as much as the campaigns themselves.
I work with your team to understand where patients drop out, then improve the advertising, booking process and follow-up around the care you can actually provide.
A booking is not an attendance
Lead and booking volume can look healthy while no-shows, cancellations and unsuitable patients leave practitioner capacity unused.
Capacity changes what demand is worth
Location, practitioner, specialty and appointment availability determine whether more demand can become useful patient care.
Treatment values vary materially
An initial consultation, recurring allied-health plan and complex elective procedure cannot be treated as equivalent conversions.
Trust develops across channels
Search, social, practitioner profiles, reviews, educational content and referral signals often work together before a patient acts.
Privacy belongs in the design
Patient data, audience use, tracking and platform restrictions need to be considered before measurement or remarketing is built.
Who this is for
Who I help in healthcare.
My work is most useful where paid acquisition already matters, treatment pathways carry different values and operational capacity shapes what marketing can realistically deliver.
Clinics and specialists
- Dental practices
- Dental implants and cosmetic dentistry
- Physiotherapy
- Allied health
- Medical specialists
- Mental health providers
High-consideration care
- Fertility providers
- Cosmetic and elective procedures
- Hearing clinics
- Private hospitals
- Specialist treatment groups
Digital and distributed care
- Telehealth
- Health comparison services
- Provider matching platforms
- Multi-location healthcare
- Patient acquisition platforms
Where the customer journey gets difficult
Different care pathways need different success signals.
I map how interest becomes suitable, attended and valuable care, then choose stages that are reliable enough to learn from without pretending every healthcare enquiry follows one funnel.
Specialist care
- 01Enquiry
- 02Booked
- 03Attended
- 04Treatment
Referral status, suitability and attendance can matter more than the original enquiry source.
Elective procedures
- 01Research
- 02Consult
- 03Accepted
- 04Procedure
Longer consideration, financing and clinical suitability separate early interest from a treatment start.
Allied health
- 01Enquiry
- 02Initial visit
- 03Plan
- 04Ongoing care
The commercial and patient outcome often depends on an appropriate course of care, not one appointment.
Matching services
- 01Search
- 02Match
- 03Accepted
- 04Attended
Provider coverage, acceptance and completed appointments determine whether a submitted lead creates value.
A joined-up acquisition system
How the marketing fits together.
A patient might find you through search, read about a treatment and return later to book. I look at those steps together, including the practical details of appointment availability and follow-up, rather than treating every enquiry as an equal result.
Capture specific patient intent
Use Google and Microsoft search around symptoms, treatments, specialists and locations where suitable demand already exists.
Build informed consideration
Use Meta, TikTok and relevant platforms to educate suitable audiences and create demand for considered treatments.
Reduce uncertainty
Connect practitioner credibility, clear treatment information, proof and realistic expectations across the decision journey.
Make the next step workable
Align location, treatment fit, availability, forms, calls and booking systems so good intent can become an appointment.
Protect suitable demand
Use reminders, nurture and contact processes to reduce avoidable drop-off between enquiry, booking and attendance.
Optimise beyond bookings
Return attendance, suitability and treatment outcomes to reporting so channel decisions reflect patient and commercial value.
Work directly with Matt Gatley
You work directly with me.
I’m Matt Gatley, founder of We Know Growth and a senior digital marketing expert. My background spans advertising, data, products and sales, with more than 20 years of experience and $350m+ in managed advertising spend.
I’ll take the time to understand how your business wins customers, then work with you on what needs attention. You can ask me about the detail, challenge a recommendation or talk through a decision as the work develops.
Meet MattWays to work together
A few ways we can work together.
If you’re not sure where to start, we can talk it through. An audit helps when the cause is unclear; management or advisory may be more useful when you already know the help you need.
Find what to fix
Growth audit
I investigate what’s happening and explain which changes deserve attention first, with a plan for your team to work from.
Explore the audit Improve acquisitionPaid advertising management
I take care of the campaigns and review what happens to the enquiries, so we can judge the advertising by the business it brings in.
Explore management Get senior directionGrowth advisory
I help you review results and work through recommendations while your team or agency continues to deliver the work.
Explore advisoryCheck your starting pointLead profitability calculator Measurement readiness audit
Straight answers
Healthcare marketing questions.
A few questions you may have before we talk.
What does healthcare digital marketing include?
In my work, it can include paid search, paid social, content, landing and booking journeys, call tracking, patient follow-up and measurement through to suitable, attended and valuable care outcomes.
How can a healthcare provider improve patient lead quality?
Start by defining suitability using treatment, location, referral, practitioner and capacity criteria. Then compare campaigns and journeys against booked, attended and treatment outcomes rather than judging every form or call equally.
Which healthcare conversions should be sent back to advertising platforms?
Usually the closest privacy-safe stages to value that are defined consistently and happen often enough to learn from. Depending on the provider, that may be a suitable booking, attended consultation or treatment start rather than a raw enquiry.
Can you work with patient privacy and advertising restrictions?
Yes, as growth-process inputs. I design measurement and campaigns around the provider’s approved privacy and clinical boundaries, while legal and clinical interpretation remains with the provider and its qualified advisers.
Can paid social work for healthcare?
Yes when it has a clear job, such as education, demand creation or re-engagement, and when targeting, creative and measurement respect platform and privacy constraints. It should complement rather than imitate high-intent search.
What is the best first engagement for a healthcare provider?
A growth audit is usually the strongest starting point when it is unclear whether the constraint is demand, booking friction, patient quality, measurement or capacity. A focused management engagement can follow when the problem is already well defined.
Start with a conversation
Let’s talk about your patient enquiries.
Are you struggling to attract the right patients, or losing them between the first enquiry and the appointment? Tell me what you’re seeing and we’ll discuss where I could help.
Free discovery call · Around 45 minutes · Directly with Matt · No obligation