Search intent is procedure-specific
A general clinic enquiry behaves very differently from a patient actively comparing a high-value procedure, specialist or treatment pathway.
Healthcare Digital Marketing and Lead Generation
Turn healthcare demand into the right patient journeys.
We help healthcare providers connect search, paid social, content and patient acquisition with what happens after the enquiry—so growth decisions reflect suitable patients, attended consultations, treatment starts and capacity.
Founder-led · Gold Coast, Australia · Clients worldwide
You’ll work directly with Matt Gatley, founder of We Know Growth—bringing 20+ years of experience and $350m+ in managed advertising spend.
20+years across advertising, data, products and sales
$350m+in managed advertising spend
Founder-ledMatt stays directly involved in the work
Full journeyFrom first interaction to customer and revenue
The lead is only the beginning
More patient enquiries can still mean emptier books and less valuable care.
Healthcare reporting often stops at a form, phone call or online booking even though suitability, attendance, practitioner capacity and treatment value decide the real result.
We Know Growth connects acquisition with booking, attendance and treatment evidence to find whether the constraint sits in demand, trust, the patient journey, capacity or follow-up.
A booking is not an attendance
Lead and booking volume can look healthy while no-shows, cancellations and unsuitable patients leave practitioner capacity unused.
Capacity changes what demand is worth
Location, practitioner, specialty and appointment availability determine whether more demand can become useful patient care.
Treatment values vary materially
An initial consultation, recurring allied-health plan and complex elective procedure cannot be treated as equivalent conversions.
Trust develops across channels
Search, social, practitioner profiles, reviews, educational content and referral signals often work together before a patient acts.
Privacy belongs in the design
Patient data, audience use, tracking and platform restrictions need to be considered before measurement or remarketing is built.
Measure the journey you actually have
Different care pathways need different success signals.
We map how interest becomes suitable, attended and valuable care, then choose stages that are reliable enough to learn from without pretending every healthcare enquiry follows one funnel.
Specialist care
- 01Enquiry
- 02Booked
- 03Attended
- 04Treatment
Referral status, suitability and attendance can matter more than the original enquiry source.
Elective procedures
- 01Research
- 02Consult
- 03Accepted
- 04Procedure
Longer consideration, financing and clinical suitability separate early interest from a treatment start.
Allied health
- 01Enquiry
- 02Initial visit
- 03Plan
- 04Ongoing care
The commercial and patient outcome often depends on an appropriate course of care, not one appointment.
Matching services
- 01Search
- 02Match
- 03Accepted
- 04Attended
Provider coverage, acceptance and completed appointments determine whether a submitted lead creates value.
Who this is for
Patient-acquisition businesses with a journey beyond the first booking.
We Know Growth is most useful where paid acquisition already matters, treatment pathways carry different values and operational capacity shapes what marketing can realistically deliver.
Clinics and specialists
- Dental practices
- Dental implants and cosmetic dentistry
- Physiotherapy
- Allied health
- Medical specialists
- Mental health providers
High-consideration care
- Fertility providers
- Cosmetic and elective procedures
- Hearing clinics
- Private hospitals
- Specialist treatment groups
Digital and distributed care
- Telehealth
- Health comparison services
- Provider matching platforms
- Multi-location healthcare
- Patient acquisition platforms
How We Know Growth approaches it
Find the commercial constraint before prescribing the channel.
The constraint might be procedure demand, practitioner availability, patient suitability, trust, booking friction, no-show follow-up or the definition of a valuable treatment pathway. We follow the evidence across marketing and operations instead of optimising every clinic toward the same booking event.
- 01
Define the valuable outcome
Agree which downstream event represents genuine commercial progress, how it is defined and whether it is captured consistently enough to guide decisions.
A shared definition of success beyond the first enquiry. - 02
Connect the whole journey
Join advertising, landing pages, calls, CRM stages, follow-up and revenue evidence so the business can see where valuable prospects are being lost.
Visibility from first interaction to commercial outcome. - 03
Fix the largest constraint
Prioritise the channel, creative, page, measurement or operational change most likely to improve the result—not the next item on a generic marketing checklist.
A ranked plan based on likely commercial impact. - 04
Return better evidence
Feed qualified and converted outcomes, defensible values and clean first-party data back into reporting, budget allocation and platform optimisation.
Marketing shaped by quality and value, not forms alone.
A joined-up acquisition system
Different channels have different jobs in this customer journey.
We decide where to capture active demand, where to create or nurture consideration and how each channel connects to the same commercial outcome. The mix follows the journey—not a preferred platform.
Capture specific patient intent
Use Google and Microsoft search around symptoms, treatments, specialists and locations where suitable demand already exists.
Build informed consideration
Use Meta, TikTok and relevant platforms to educate suitable audiences and create demand for considered treatments.
Reduce uncertainty
Connect practitioner credibility, clear treatment information, proof and realistic expectations across the decision journey.
Make the next step workable
Align location, treatment fit, availability, forms, calls and booking systems so good intent can become an appointment.
Protect suitable demand
Use reminders, nurture and contact processes to reduce avoidable drop-off between enquiry, booking and attendance.
Optimise beyond bookings
Return attendance, suitability and treatment outcomes to reporting so channel decisions reflect patient and commercial value.
Ways to work together
Start with the level of support the problem needs.
No pre-set healthcare marketing package. The engagement should match the constraint, the team and what can realistically be improved.
Healthcare growth audit
A full review of acquisition, landing journeys, measurement, lead handling and the path to revenue.
A ranked action plan based on likely commercial impact.
Paid advertising management
Hands-on management across paid search and paid social, with creative, audiences, pages, economics and downstream quality considered together.
Paid channels working as one acquisition system.
Ongoing growth advisory
Direct access to Matt for prioritisation, measurement decisions, experiment design and difficult growth questions.
Senior input without a junior hand-off or extra management layer.
Free tools for a clearer starting point
Pressure-test the economics and the measurement.
These tools help expose whether patient acquisition economics are defensible and whether advertising can distinguish an enquiry from an attended, suitable patient journey.
Lead economics
Lead Generation Profitability Calculator
Connect acquisition cost, qualification, close rate and customer value to estimate true CAC and an affordable CPL.
Calculate what a lead is worth MeasurementMeasurement & Offline Conversion Readiness Audit
Check lead definitions, scoring, CRM stages, conversion feedback and whether the data is ready to influence bidding.
Run the readiness auditGrowth inside real-world constraints
Patient growth has to respect privacy, suitability and clinical capacity.
Healthcare acquisition cannot be separated from patient expectations, operational capacity and the rules around sensitive data. Those constraints need to shape the growth system from the beginning.
Sensitive data changes measurement
Tracking plans and audience use need to minimise unnecessary health information and work within each market’s privacy obligations and platform rules.
Claims need clinical and legal review
Treatment outcomes, testimonials, before-and-after material and eligibility language require an approval path that matches the risk.
Demand cannot exceed safe capacity
A campaign is not successful if it overwhelms reception, creates long waits or sends patients to practitioners who cannot serve them.
How We Know Growth keeps work moving
Build the guardrails into patient acquisition.
We work with clinic, product, privacy and clinical owners to turn approved boundaries and real capacity into a usable growth system. The aim is responsible learning with fewer avoidable hand-offs.
- 01
Map treatments and capacity
Identify which treatments, practitioners, locations and appointment windows can genuinely accept additional demand.
- 02
Agree safe data boundaries
Define what can be collected, shared and returned to advertising platforms before measurement is implemented.
- 03
Create an approval path
Separate routine creative and journey changes from claims or patient information that need deeper review.
- 04
Measure care milestones
Use suitable, attended and treatment-stage outcomes without turning sensitive patient details into marketing data.
Straight answers
Healthcare marketing questions.
What the work covers, which signals matter and where We Know Growth fits.
What does healthcare digital marketing include?
For We Know Growth, it can include paid search, paid social, content, landing and booking journeys, call tracking, patient follow-up and measurement through to suitable, attended and valuable care outcomes.
How can a healthcare provider improve patient lead quality?
Start by defining suitability using treatment, location, referral, practitioner and capacity criteria. Then compare campaigns and journeys against booked, attended and treatment outcomes rather than judging every form or call equally.
Which healthcare conversions should be sent back to advertising platforms?
Usually the closest privacy-safe stages to value that are defined consistently and happen often enough to learn from. Depending on the provider, that may be a suitable booking, attended consultation or treatment start rather than a raw enquiry.
Does We Know Growth work with patient privacy and advertising restrictions?
Yes, as growth-process inputs. We design measurement and campaigns around the provider’s approved privacy and clinical boundaries, while legal and clinical interpretation remains with the provider and its qualified advisers.
Can paid social work for healthcare?
Yes when it has a clear job, such as education, demand creation or re-engagement, and when targeting, creative and measurement respect platform and privacy constraints. It should complement rather than imitate high-intent search.
What is the best first engagement for a healthcare provider?
A growth audit is usually the strongest starting point when it is unclear whether the constraint is demand, booking friction, patient quality, measurement or capacity. A focused management engagement can follow when the problem is already well defined.
Start with a conversation
Let’s find where good patient enquiries are being lost.
Tell us what is working, where patients drop out and what you want to improve. The call is free, practical and without obligation.