Search auctions price in urgency
High-intent legal searches can be expensive because timing and need are immediate, but not every caller meets the firm’s matter criteria.
Legal Services Digital Marketing and Lead Generation
Turn legal demand into suitable retained matters.
We help established law firms and legal platforms connect advertising with eligibility, conflicts, intake quality, retained clients and matter value—so expensive acquisition is not judged by enquiry volume alone.
Founder-led · Gold Coast, Australia · Clients worldwide
You’ll work directly with Matt Gatley, founder of We Know Growth—bringing 20+ years of experience and $350m+ in managed advertising spend.
20+years across advertising, data, products and sales
$350m+in managed advertising spend
Founder-ledMatt stays directly involved in the work
Full journeyFrom first interaction to customer and revenue
The lead is only the beginning
The cheapest legal enquiry is rarely the same as the best matter.
Competitive search costs, screening, jurisdiction, conflicts, urgency, evidence and practice-area value all sit between a click and a retained client.
We Know Growth connects acquisition with intake and retained-matter evidence so the firm can see which demand is suitable, profitable and operationally realistic.
Case quality is hidden in intake
Eligibility, jurisdiction, evidence, limitation dates and likely value often sit in notes that never influence advertising decisions.
Conflicts create unavoidable rejection
A strong-looking matter may be impossible to accept, and that outcome needs to be separated from genuinely poor acquisition.
Practice areas carry different economics
A conveyance, family matter, compensation claim and commercial dispute cannot share one CPL or revenue assumption.
Phone handling changes conversion
Response, empathy, screening and consultation booking can determine whether a suitable prospective client retains the firm.
Revenue arrives much later
Matter duration and billing structure can create a long gap between acquisition, retainer and recognised revenue.
Measure the journey you actually have
Different practice areas need different matter signals.
We map how an enquiry becomes a suitable, retained and valuable matter, then choose intermediate stages that give timely feedback without flattening every practice area into one funnel.
Family and criminal
- 01Enquiry
- 02Screened
- 03Consulted
- 04Retained
Urgency, location, conflict and willingness to proceed need to be understood before the enquiry has value.
Compensation
- 01Lead
- 02Eligible
- 03Accepted
- 04Matter value
Eligibility and expected case economics matter more than raw claimant volume, while revenue may be delayed.
Commercial law
- 01Enquiry
- 02Qualified
- 03Proposal
- 04Engaged
Business fit, urgency, budget and partner capacity shape whether an opportunity becomes a valuable client.
Referral platforms
- 01Submission
- 02Matched
- 03Accepted
- 04Retained
Duplicate status, provider coverage and accepted or retained matters determine platform value.
Who this is for
Legal businesses where screening and matter value shape acquisition.
We Know Growth is most useful where firms already invest meaningfully in demand generation and have enough intake and retained-client data to improve the commercial feedback loop.
Personal legal matters
- Family law
- Compensation law
- Employment law
- Criminal law
- Immigration law
- Estate planning and probate
Property and business
- Commercial law
- Property and conveyancing
- Insolvency
- Building disputes
- Business advisory
- Class actions
Platforms and networks
- Legal comparison services
- Referral platforms
- Multi-office firms
- National practice groups
- Legal intake services
How We Know Growth approaches it
Find the commercial constraint before prescribing the channel.
The constraint might be practice-area mix, costly search terms, call handling, screening, consultation attendance, partner capacity, CRM discipline or the long delay before matter value is known. We use the best reliable matter signals available instead of letting the platform optimise toward any person who makes contact.
- 01
Define the valuable outcome
Agree which downstream event represents genuine commercial progress, how it is defined and whether it is captured consistently enough to guide decisions.
A shared definition of success beyond the first enquiry. - 02
Connect the whole journey
Join advertising, landing pages, calls, CRM stages, follow-up and revenue evidence so the business can see where valuable prospects are being lost.
Visibility from first interaction to commercial outcome. - 03
Fix the largest constraint
Prioritise the channel, creative, page, measurement or operational change most likely to improve the result—not the next item on a generic marketing checklist.
A ranked plan based on likely commercial impact. - 04
Return better evidence
Feed qualified and converted outcomes, defensible values and clean first-party data back into reporting, budget allocation and platform optimisation.
Marketing shaped by quality and value, not forms alone.
A joined-up acquisition system
Different channels have different jobs in this customer journey.
We decide where to capture active demand, where to create or nurture consideration and how each channel connects to the same commercial outcome. The mix follows the journey—not a preferred platform.
Capture specific legal intent
Use search around practice area, situation and location while separating information seeking from urgent, serviceable demand.
Create earlier awareness
Use paid social selectively for education, considered services and audiences who may not yet know the legal category they need.
Help people understand the next step
Connect clear explanations, lawyer credibility, process expectations and useful proof without overpromising outcomes.
Screen without losing empathy
Align calls, forms, eligibility, conflicts and consultation booking so suitable matters reach the right practice team.
Keep viable matters moving
Use timely follow-up and consultation reminders while respecting urgency and the sensitivity of each legal situation.
Return retained-matter evidence
Feed eligible, consulted, retained and defensible matter-value signals back into practice-area and channel decisions.
Ways to work together
Start with the level of support the problem needs.
No pre-set legal services marketing package. The engagement should match the constraint, the team and what can realistically be improved.
Legal Services growth audit
A full review of acquisition, landing journeys, measurement, lead handling and the path to revenue.
A ranked action plan based on likely commercial impact.
Paid advertising management
Hands-on management across paid search and paid social, with creative, audiences, pages, economics and downstream quality considered together.
Paid channels working as one acquisition system.
Ongoing growth advisory
Direct access to Matt for prioritisation, measurement decisions, experiment design and difficult growth questions.
Senior input without a junior hand-off or extra management layer.
Free tools for a clearer starting point
Pressure-test the economics and the measurement.
These tools help firms pressure-test practice-area lead economics and check whether intake can return eligible, consulted and retained-client signals to advertising.
Lead economics
Lead Generation Profitability Calculator
Connect acquisition cost, qualification, close rate and customer value to estimate true CAC and an affordable CPL.
Calculate what a lead is worth MeasurementMeasurement & Offline Conversion Readiness Audit
Check lead definitions, scoring, CRM stages, conversion feedback and whether the data is ready to influence bidding.
Run the readiness auditGrowth inside real-world constraints
Legal growth must work inside ethical, jurisdictional and capacity boundaries.
Advertising claims, intake, conflicts, confidentiality and local professional rules cannot be added after campaigns launch. The operating boundaries need to shape targeting and measurement.
Claims need an approval path
Outcome language, testimonials, specialisation and fee statements can require different review depending on practice area and jurisdiction.
Sensitive matters need careful data
Forms, call recordings, CRM fields and conversion feedback should avoid exposing unnecessary details about a person’s legal situation.
Partner capacity changes the target
A firm may want more of one matter type while lacking the lawyers or intake capacity to respond well in another.
How We Know Growth keeps work moving
Build screening and professional boundaries into growth.
We work with firm leadership, intake and approved advisers to translate matter criteria and review requirements into a practical acquisition system.
- 01
Map matter criteria
Define practice area, jurisdiction, urgency, evidence and commercial characteristics that determine a useful opportunity.
- 02
Design safe intake signals
Capture enough information to route and measure without collecting unnecessary sensitive matter detail.
- 03
Separate approval risk
Create a workable path for routine tests while higher-risk claims and practice-area changes receive the right review.
- 04
Return retained outcomes
Use eligible, consulted and retained stages to improve acquisition before final matter revenue is available.
Straight answers
Legal Services marketing questions.
What the work covers, which signals matter and where We Know Growth fits.
What does digital marketing for law firms include?
For We Know Growth, it can include paid search, paid social where appropriate, practice-area content, landing pages, call and form intake, consultation follow-up and measurement through to suitable retained matters.
How can a law firm improve legal lead quality?
Define quality using practice area, jurisdiction, eligibility, conflict, consultation and retained-client outcomes. Then compare campaigns and intake against those stages instead of relying on platform lead counts.
Which legal conversions should be sent back to advertising platforms?
Usually privacy-safe milestones such as eligible, consultation attended or client retained, provided they are defined consistently and occur often enough to learn from. Final matter value can be added later when it is reliable.
Can paid social work for legal services?
Yes for some considered, educational or event-driven practice areas, but it has a different job from high-intent search. The channel mix should reflect how prospective clients recognise and research their legal need.
Does We Know Growth provide legal advertising compliance advice?
No. We work within the firm’s approved professional and legal boundaries and can make the marketing review process practical, but interpretation and final approval remain with the firm and its qualified advisers.
What is the best first engagement for a law firm?
A growth audit is usually best when the constraint could sit across search, practice mix, intake, screening, follow-up or measurement. A management engagement is suitable when those foundations and target matter types are already clear.
Start with a conversation
Let’s find what is stopping good enquiries becoming retained clients.
Tell us what is working, where suitable matters are being lost and what you want to improve. The call is free, confidential and without obligation.