Inventory is geographic and time-bound
A strong campaign still wastes spend when it attracts buyers for sold stock, the wrong release, unsuitable locations or an unavailable price point.
Property and Real Estate Digital Marketing and Lead Generation
Reach buyers who are ready.
Property enquiries arrive at very different stages. Some people are ready to inspect; others are still working out where they want to live or what they can afford. I help your marketing and follow-up reflect that difference.
Free discovery call · Around 45 minutes · Directly with Matt · No obligation
Work directly with Matt Gatley · Gold Coast, Australia · Clients worldwide
The digital marketing challenges
Interest takes time to become a transaction.
A download, a brochure request and a finance-ready buyer can look much the same in a campaign report. Yet they need different follow-up, and only some will suit the stock you have available.
I help you understand which campaigns bring people who can proceed, while giving earlier enquiries a reason to stay in touch until the timing is right.
Early research can look like intent
Download and enquiry forms often mix active buyers with people exploring suburbs, investment ideas or future build options.
Duplicate leads distort performance
The same buyer may enquire across projects, portals and agents, making platform lead volume a poor measure of incremental demand.
Finance readiness changes value
Budget, deposit, pre-approval and timing can determine whether interest can become a contract even when product fit is strong.
Agent follow-up changes the result
Routing, response time, appointment handling and local knowledge can make identical marketing leads convert very differently.
Settlement arrives much later
Contracts, conditions and build or settlement periods create a long gap between marketing activity and recognised revenue.
Who this is for
Who I help in property and real estate.
My work is strongest with established developers, platforms and service businesses that can connect acquisition with sales stages and use the evidence to improve project and channel decisions.
Development and new homes
- Property developers
- New home builders
- House and land businesses
- Retirement communities
- Property investment services
Agency and advisory
- Real estate agencies
- Property management
- Buyers agents
- Commercial real estate
- Property networks
Platforms and services
- Property marketplaces
- Mortgage and property platforms
- Building and pest inspections
- Conveyancing
- Property technology
Where the customer journey gets difficult
Projects, agencies and property services need different conversion paths.
I map the stages that change commercial probability for each property model and combine timely qualified signals with later transaction evidence.
Property development
- 01Enquiry
- 02Qualified
- 03Appointment
- 04Contract
Release, product, budget, finance and buyer timing separate general interest from a viable sale.
Agency sales
- 01Lead
- 02Appraisal or inspection
- 03Opportunity
- 04Settled
Seller and buyer journeys need distinct milestones, ownership and transaction attribution.
Buyers agents
- 01Enquiry
- 02Consulted
- 03Engaged
- 04Purchased
Investment fit, budget and service readiness matter more than an information-seeking enquiry.
Property services
- 01Search
- 02Qualified
- 03Booked
- 04Completed
Inspectors, conveyancers and related services need a shorter local-service journey tied to completed work.
A joined-up acquisition system
How the marketing fits together.
Property decisions often take several visits and conversations. Advertising should bring relevant people in, the website should help them assess the opportunity, and follow-up should give them a reason to take the next step. I look at how well those parts work together.
Capture active property intent
Use search around projects, locations, property types and services while separating buyer, seller and research intent.
Create project consideration
Use Meta, TikTok and relevant platforms for visual discovery, development storytelling, release demand and re-engagement.
Match the current opportunity
Connect project, stock, suburb, price and process information so buyers understand fit before they enquire.
Qualify without blocking intent
Align forms, calls, appointments, inspections and finance questions with the stage and value of the decision.
Nurture long decisions
Keep suitable buyers informed across releases, finance progress and changing timeframes while preserving agent ownership.
Return contract evidence
Feed qualified buyers, appointments, contracts and settlements back into project and channel decisions.
Work directly with Matt Gatley
You work directly with me.
I’m Matt Gatley, founder of We Know Growth and a senior digital marketing expert. My background spans advertising, data, products and sales, with more than 20 years of experience and $350m+ in managed advertising spend.
I’ll take the time to understand how your business wins customers, then work with you on what needs attention. You can ask me about the detail, challenge a recommendation or talk through a decision as the work develops.
Meet MattWays to work together
A few ways we can work together.
If you’re not sure where to start, we can talk it through. An audit helps when the cause is unclear; management or advisory may be more useful when you already know the help you need.
Find what to fix
Growth audit
I investigate what’s happening and explain which changes deserve attention first, with a plan for your team to work from.
Explore the audit Improve acquisitionPaid advertising management
I take care of the campaigns and review what happens to the enquiries, so we can judge the advertising by the business it brings in.
Explore management Get senior directionGrowth advisory
I help you review results and work through recommendations while your team or agency continues to deliver the work.
Explore advisoryCheck your starting pointLead profitability calculator Measurement readiness audit
Straight answers
Property and Real Estate marketing questions.
A few questions you may have before we talk.
What does property and real estate digital marketing include?
It can include paid search, paid social, project and inventory content, landing pages, buyer qualification, lead nurture, agent routing and measurement through to appointments, contracts or completed property services.
How can property businesses improve lead quality?
Define quality using project, location, budget, finance, timing and appointment outcomes. Then compare channels and pages against qualified buyers and sales progress rather than treating every brochure download or enquiry equally.
How should changing inventory affect advertising?
Campaigns, creative and landing journeys should reflect what is available and the release stage. A practical feed or regular operating process is often enough to prevent systematic spend on unavailable product.
Can long property sales cycles still be measured?
Yes. Earlier signals such as qualified buyer and attended appointment can provide timely feedback, while contracts and settlements validate whether those signals predict commercial value.
Can you work with paid social as well as search?
Yes. Search captures active demand, while paid social can create visual consideration, build release demand and re-engage buyers through longer decision cycles. Each channel needs a distinct job and shared outcome measurement.
What is the best first engagement?
A growth audit is usually best where inventory, qualification, duplicates, nurture, routing and measurement may all contribute. Paid advertising management is suitable when those foundations and the active project priorities are already clear.
Start with a conversation
Tell me about the people you’re trying to reach.
Whether you need buyers, sellers or clients for a property service, let’s talk about who you want to attract and what happens after they enquire. We can then discuss where I could be useful.
Free discovery call · Around 45 minutes · Directly with Matt · No obligation