Inventory is geographic and time-bound
A strong campaign still wastes spend when it attracts buyers for sold stock, the wrong release, unsuitable locations or an unavailable price point.
Property and Real Estate Digital Marketing and Lead Generation
Turn property interest into qualified buyer journeys.
We help developers, property platforms, agencies and related services connect digital demand with project fit, appointments, finance readiness, contracts and settled revenue.
Founder-led · Gold Coast, Australia · Clients worldwide
You’ll work directly with Matt Gatley, founder of We Know Growth—bringing 20+ years of experience and $350m+ in managed advertising spend.
20+years across advertising, data, products and sales
$350m+in managed advertising spend
Founder-ledMatt stays directly involved in the work
Full journeyFrom first interaction to customer and revenue
The lead is only the beginning
Property campaigns can generate demand long before inventory and buyers are ready to meet.
Long sales cycles, project stages, geographic inventory, duplicate enquiries, finance readiness and agent follow-up all shape whether a property lead becomes a transaction.
We Know Growth connects acquisition with qualification, appointments and contract outcomes so budget follows serviceable buyer demand rather than enquiry volume.
Early research can look like intent
Download and enquiry forms often mix active buyers with people exploring suburbs, investment ideas or future build options.
Duplicate leads distort performance
The same buyer may enquire across projects, portals and agents, making platform lead volume a poor measure of incremental demand.
Finance readiness changes value
Budget, deposit, pre-approval and timing can determine whether interest can become a contract even when product fit is strong.
Agent follow-up changes the result
Routing, response time, appointment handling and local knowledge can make identical marketing leads convert very differently.
Settlement arrives much later
Contracts, conditions and build or settlement periods create a long gap between marketing activity and recognised revenue.
Measure the journey you actually have
Projects, agencies and property services need different conversion paths.
We map the stages that change commercial probability for each property model and combine timely qualified signals with later transaction evidence.
Property development
- 01Enquiry
- 02Qualified
- 03Appointment
- 04Contract
Release, product, budget, finance and buyer timing separate general interest from a viable sale.
Agency sales
- 01Lead
- 02Appraisal or inspection
- 03Opportunity
- 04Settled
Seller and buyer journeys need distinct milestones, ownership and transaction attribution.
Buyers agents
- 01Enquiry
- 02Consulted
- 03Engaged
- 04Purchased
Investment fit, budget and service readiness matter more than an information-seeking enquiry.
Property services
- 01Search
- 02Qualified
- 03Booked
- 04Completed
Inspectors, conveyancers and related services need a shorter local-service journey tied to completed work.
Who this is for
Property businesses where inventory, geography and long decisions shape growth.
We Know Growth is strongest with established developers, platforms and service businesses that can connect acquisition with sales stages and use the evidence to improve project and channel decisions.
Development and new homes
- Property developers
- New home builders
- House and land businesses
- Retirement communities
- Property investment services
Agency and advisory
- Real estate agencies
- Property management
- Buyers agents
- Commercial real estate
- Property networks
Platforms and services
- Property marketplaces
- Mortgage and property platforms
- Building and pest inspections
- Conveyancing
- Property technology
How We Know Growth approaches it
Find the commercial constraint before prescribing the channel.
The constraint might be project-stage demand, inventory mismatch, buyer qualification, duplicate leads, nurture, agent routing, appointment handling or the long delay before contract and settlement data returns. We connect those stages so marketing can respond to the stock and buyer journey the business actually has.
- 01
Define the valuable outcome
Agree which downstream event represents genuine commercial progress, how it is defined and whether it is captured consistently enough to guide decisions.
A shared definition of success beyond the first enquiry. - 02
Connect the whole journey
Join advertising, landing pages, calls, CRM stages, follow-up and revenue evidence so the business can see where valuable prospects are being lost.
Visibility from first interaction to commercial outcome. - 03
Fix the largest constraint
Prioritise the channel, creative, page, measurement or operational change most likely to improve the result—not the next item on a generic marketing checklist.
A ranked plan based on likely commercial impact. - 04
Return better evidence
Feed qualified and converted outcomes, defensible values and clean first-party data back into reporting, budget allocation and platform optimisation.
Marketing shaped by quality and value, not forms alone.
A joined-up acquisition system
Different channels have different jobs in this customer journey.
We decide where to capture active demand, where to create or nurture consideration and how each channel connects to the same commercial outcome. The mix follows the journey—not a preferred platform.
Capture active property intent
Use search around projects, locations, property types and services while separating buyer, seller and research intent.
Create project consideration
Use Meta, TikTok and relevant platforms for visual discovery, development storytelling, release demand and re-engagement.
Match the current opportunity
Connect project, stock, suburb, price and process information so buyers understand fit before they enquire.
Qualify without blocking intent
Align forms, calls, appointments, inspections and finance questions with the stage and value of the decision.
Nurture long decisions
Keep suitable buyers informed across releases, finance progress and changing timeframes while preserving agent ownership.
Return contract evidence
Feed qualified buyers, appointments, contracts and settlements back into project and channel decisions.
Ways to work together
Start with the level of support the problem needs.
No pre-set property and real estate marketing package. The engagement should match the constraint, the team and what can realistically be improved.
Property and Real Estate growth audit
A full review of acquisition, landing journeys, measurement, lead handling and the path to revenue.
A ranked action plan based on likely commercial impact.
Paid advertising management
Hands-on management across paid search and paid social, with creative, audiences, pages, economics and downstream quality considered together.
Paid channels working as one acquisition system.
Ongoing growth advisory
Direct access to Matt for prioritisation, measurement decisions, experiment design and difficult growth questions.
Senior input without a junior hand-off or extra management layer.
Free tools for a clearer starting point
Pressure-test the economics and the measurement.
These tools help property businesses estimate affordable lead costs using real close rates and check whether buyer stages and contracts can return useful evidence to advertising.
Lead economics
Lead Generation Profitability Calculator
Connect acquisition cost, qualification, close rate and customer value to estimate true CAC and an affordable CPL.
Calculate what a lead is worth MeasurementMeasurement & Offline Conversion Readiness Audit
Check lead definitions, scoring, CRM stages, conversion feedback and whether the data is ready to influence bidding.
Run the readiness auditGrowth inside real-world constraints
Project stages, inventory and sales ownership constrain property growth.
Marketing needs a practical view of what is available, which buyers can progress and who owns the follow-up. Without it, scaled demand simply creates more duplication and frustration.
Inventory changes the target
Budgets, creative and landing journeys need to move as releases sell, pricing changes and certain product types become scarce.
Lead ownership can be fragmented
Developers, agents, offices and channel partners may all touch the same buyer, creating duplication and slow response.
Long windows need intermediate truth
Qualified buyer and appointment stages provide timely evidence while contracts and settlements validate whether those signals predict value.
How We Know Growth keeps work moving
Connect project reality to the acquisition plan.
We work with marketing, project and sales teams to define inventory, qualification, ownership and transaction signals that are accurate enough to guide spend.
- 01
Map inventory and release stages
Identify which products, locations and price bands can accept demand now and which need future nurture.
- 02
Define buyer qualification
Agree the budget, finance, timing and product-fit signals that materially change sales probability.
- 03
Clarify routing and ownership
Set rules for duplicate leads, agents, offices and projects so each viable opportunity has a clear next step.
- 04
Return contract outcomes
Use qualified, appointed and contracted stages to improve acquisition while settlement data matures.
Straight answers
Property and Real Estate marketing questions.
What the work covers, which signals matter and where We Know Growth fits.
What does property and real estate digital marketing include?
It can include paid search, paid social, project and inventory content, landing pages, buyer qualification, lead nurture, agent routing and measurement through to appointments, contracts or completed property services.
How can property businesses improve lead quality?
Define quality using project, location, budget, finance, timing and appointment outcomes. Then compare channels and pages against qualified buyers and sales progress rather than treating every brochure download or enquiry equally.
How should changing inventory affect advertising?
Campaigns, creative and landing journeys should reflect what is available and the release stage. A practical feed or regular operating process is often enough to prevent systematic spend on unavailable product.
Can long property sales cycles still be measured?
Yes. Earlier signals such as qualified buyer and attended appointment can provide timely feedback, while contracts and settlements validate whether those signals predict commercial value.
Does We Know Growth work with paid social as well as search?
Yes. Search captures active demand, while paid social can create visual consideration, build release demand and re-engage buyers through longer decision cycles. Each channel needs a distinct job and shared outcome measurement.
What is the best first engagement?
A growth audit is usually best where inventory, qualification, duplicates, nurture, routing and measurement may all contribute. Paid advertising management is suitable when those foundations and the active project priorities are already clear.
Start with a conversation
Let’s find what is stopping more enquiries becoming qualified buyers.
Tell us what is working, where buyers drop out and what you want to improve. The call is free, practical and without obligation.