Demo volume hides account fit
A booked demo may come from the wrong company size, market, role, use case or buying stage.
SaaS and Technology Digital Marketing and Lead Generation
Turn technology demand into qualified users and revenue.
We help SaaS, technology and app businesses connect paid search, paid social and content with qualified demos, activated trials, pipeline, subscriptions and retention.
Founder-led · Gold Coast, Australia · Clients worldwide
You’ll work directly with Matt Gatley, founder of We Know Growth—bringing 20+ years of experience and $350m+ in managed advertising spend.
20+years across advertising, data, products and sales
$350m+in managed advertising spend
Founder-ledMatt stays directly involved in the work
Full journeyFrom first interaction to customer and revenue
The lead is only the beginning
More demos or trials do not guarantee better software growth.
Use case, company fit, activation, sales capacity, payback and retention determine whether acquisition becomes durable revenue.
We Know Growth joins paid media, product and CRM evidence to show where the growth constraint sits and which signal is useful enough to guide the next decision.
Trials hide activation
Sign-ups can rise while users never reach the product behaviour that predicts payment or retention.
Sales and product funnels diverge
Sales-led, product-led and hybrid journeys require different stages, ownership and feedback loops.
Payback matters more than CPL
Acquisition cost, gross margin, sales effort and retention decide whether apparently efficient growth is sustainable.
Geographic expansion changes fit
New markets introduce language, pricing, competition, sales coverage and product-readiness constraints.
Channel reporting misses retention
The campaign can see a conversion long before the business knows whether the customer adopted, expanded or churned.
Measure the journey you actually have
Sales-led, product-led and marketplace models need different signals.
We map how each product becomes durable revenue and balance timely acquisition stages with later payment and retention evidence.
B2B sales-led SaaS
- 01Lead
- 02Qualified
- 03Opportunity
- 04Customer
Account fit, buying group, pipeline progress and contract value matter more than demo bookings alone.
Product-led SaaS
- 01Sign-up
- 02Activated
- 03Paid
- 04Retained
The useful optimisation event is often a specific product behaviour rather than account creation.
Consumer app
- 01Install
- 02Onboarded
- 03Subscribed
- 04Retained
Platform, activation, trial, payment and churn need to connect across app and web measurement.
Software marketplace
- 01Visit
- 02Matched
- 03Transaction
- 04Repeat value
Supply, demand, take rate and repeat behaviour determine whether a marketplace conversion creates durable value.
Who this is for
Technology businesses with a meaningful journey after the lead or sign-up.
We Know Growth is most useful where acquisition is already material, products have enough outcome volume to learn from and the team wants senior help connecting marketing with product or pipeline value.
Business software
- B2B SaaS
- Vertical SaaS
- Artificial intelligence products
- Cybersecurity
- Marketing technology
- Business software
Industry technology
- Fintech
- Proptech
- Healthtech
- Edtech
- Workflow platforms
- Data products
Apps and marketplaces
- Consumer apps
- Software marketplaces
- Subscription products
- Developer tools
- Platform businesses
How We Know Growth approaches it
Find the commercial constraint before prescribing the channel.
The constraint might be account targeting, search demand, creative, demo quality, product activation, sales follow-up, pricing, onboarding, retention or the inability to connect pipeline and subscription value with acquisition. We choose the feedback loop that matches the actual growth model instead of forcing every product toward the same lead event.
- 01
Define the valuable outcome
Agree which downstream event represents genuine commercial progress, how it is defined and whether it is captured consistently enough to guide decisions.
A shared definition of success beyond the first enquiry. - 02
Connect the whole journey
Join advertising, landing pages, calls, CRM stages, follow-up and revenue evidence so the business can see where valuable prospects are being lost.
Visibility from first interaction to commercial outcome. - 03
Fix the largest constraint
Prioritise the channel, creative, page, measurement or operational change most likely to improve the result—not the next item on a generic marketing checklist.
A ranked plan based on likely commercial impact. - 04
Return better evidence
Feed qualified and converted outcomes, defensible values and clean first-party data back into reporting, budget allocation and platform optimisation.
Marketing shaped by quality and value, not forms alone.
A joined-up acquisition system
Different channels have different jobs in this customer journey.
We decide where to capture active demand, where to create or nurture consideration and how each channel connects to the same commercial outcome. The mix follows the journey—not a preferred platform.
Capture category and problem demand
Use Google and Microsoft search across named categories, alternatives, use cases and high-intent business problems.
Create and shape demand
Use LinkedIn, Meta, TikTok and relevant platforms to reach buying groups, communicate use cases and re-engage evaluators.
Support a technical decision
Connect education, comparisons, product proof, customer evidence and security or integration detail across the journey.
Move users to value
Align landing pages, demos, trials and onboarding around the behaviour that indicates genuine product fit.
Coordinate product and people
Connect nurture, product messages, sales follow-up and customer success to the user’s actual stage and use case.
Return pipeline and retention
Feed qualified accounts, activation, revenue and retention signals back into channel and market decisions.
Ways to work together
Start with the level of support the problem needs.
No pre-set saas and technology marketing package. The engagement should match the constraint, the team and what can realistically be improved.
SaaS and Technology growth audit
A full review of acquisition, landing journeys, measurement, lead handling and the path to revenue.
A ranked action plan based on likely commercial impact.
Paid advertising management
Hands-on management across paid search and paid social, with creative, audiences, pages, economics and downstream quality considered together.
Paid channels working as one acquisition system.
Ongoing growth advisory
Direct access to Matt for prioritisation, measurement decisions, experiment design and difficult growth questions.
Senior input without a junior hand-off or extra management layer.
Free tools for a clearer starting point
Pressure-test the economics and the measurement.
These tools help technology teams connect acquisition cost with conversion and customer value, then check whether product or CRM data is ready to influence paid media.
Lead economics
Lead Generation Profitability Calculator
Connect acquisition cost, qualification, close rate and customer value to estimate true CAC and an affordable CPL.
Calculate what a lead is worth MeasurementMeasurement & Offline Conversion Readiness Audit
Check lead definitions, scoring, CRM stages, conversion feedback and whether the data is ready to influence bidding.
Run the readiness auditGrowth inside real-world constraints
Product readiness, sales capacity and payback constrain technology growth.
Marketing cannot compensate for weak activation, unavailable integrations, a sales team at capacity or expansion into a market the product cannot yet serve.
Product signals need clear meaning
Activation events are useful only when they are defined consistently and actually predict payment or retention.
Sales capacity shapes lead targets
More demos can lower conversion when account executives, solutions teams or onboarding cannot respond at the right depth.
Expansion needs local evidence
A channel that works in one market may fail when category awareness, competition, pricing and product fit change.
How We Know Growth keeps work moving
Join marketing, product and revenue evidence.
We work with growth, product, sales and data teams to define the stages and values that make acquisition decisions commercially useful.
- 01
Choose the real growth model
Separate sales-led, product-led, app and marketplace journeys before defining a common conversion target.
- 02
Define fit and activation
Agree the account, user and product signals that predict meaningful progression rather than surface engagement.
- 03
Connect pipeline or product data
Return reliable stages without delaying all learning until final revenue or retention is known.
- 04
Test payback by segment
Compare channel, market and customer economics so growth follows durable value rather than the cheapest sign-up.
Straight answers
SaaS and Technology marketing questions.
What the work covers, which signals matter and where We Know Growth fits.
What does SaaS and technology digital marketing include?
It can include paid search, paid social, content, demo and trial journeys, product activation, lifecycle messaging and measurement through to qualified pipeline, paid users and retained revenue.
How can a SaaS business improve demo quality?
Define the account, role, use case and stage characteristics that predict pipeline, then compare campaigns and landing journeys against qualified and progressed opportunities rather than bookings alone.
Which product-led conversions should be sent to ad platforms?
Usually an activation event that is captured reliably, happens often enough to learn from and predicts payment or retention. Paid and retained outcomes should still be used to validate that relationship over time.
Can We Know Growth support both paid search and paid social for technology?
Yes. Search captures existing category or problem demand, while paid social can reach buying groups, create demand and explain a new category or use case. The mix depends on product, market and growth model.
How should SaaS payback influence channel decisions?
Acquisition cost should be considered alongside gross margin, conversion, sales effort, contract value and retention. A channel with a higher initial CPA can be stronger if it produces better-fit, longer-lasting customers.
What is the best first engagement for a technology company?
A growth audit is useful when the constraint may sit across channels, activation, pipeline, sales follow-up or measurement. Paid advertising management is appropriate when the product and outcome model are already clear.
Start with a conversation
Let’s find what is stopping more interest becoming valuable customers.
Tell us what is working, where prospects drop out and what you want to improve. The call is free, practical and without obligation.