Emergency and planned demand are different
A burst pipe, replacement air conditioner and future renovation require different keywords, response expectations and sales journeys.
Trades and Home Services Digital Marketing and Lead Generation
Turn local service demand into profitable completed work.
We help established trades and home-service businesses connect paid search, paid social, calls and local landing journeys with quoted, booked and completed revenue—not every phone call or form submission.
Founder-led · Gold Coast, Australia · Clients worldwide
You’ll work directly with Matt Gatley, founder of We Know Growth—bringing 20+ years of experience and $350m+ in managed advertising spend.
20+years across advertising, data, products and sales
$350m+in managed advertising spend
Founder-ledMatt stays directly involved in the work
Full journeyFrom first interaction to customer and revenue
The lead is only the beginning
More local leads do not help when the wrong jobs reach the wrong crew.
Service area, urgency, job type, response time, quoting and crew capacity decide whether a trades enquiry can become profitable completed work.
We Know Growth connects acquisition with calls, qualification, quotes and invoices to find the constraint and direct budget toward the work the business wants and can deliver.
Service areas hide wasted spend
Suburb, travel time, licensing, job density and crew base can make two nearby enquiries worth very different amounts.
Calls disappear from reporting
Missed calls, repeat callers and unqualified conversations often sit behind a single phone-call conversion in the ad platform.
Job values vary dramatically
A minor repair, maintenance plan, system replacement and quoted build cannot share one lead value or follow-up process.
Capacity moves throughout the week
Marketing needs to respond when specific crews, locations or services are full rather than continuing to buy unusable demand.
Quotes are not completed revenue
A strong cost per quote can still hide weak close rates, low-margin work or long delays before the invoice is completed.
Measure the journey you actually have
Call-outs, installations and projects need different success signals.
We map the real path from local intent to completed revenue and choose stages that reflect job quality without waiting months for every final invoice.
Emergency work
- 01Call
- 02Serviceable
- 03Dispatched
- 04Completed
Response time, area and immediate crew availability decide whether high-intent demand becomes revenue.
Quoted installations
- 01Enquiry
- 02Qualified
- 03Quoted
- 04Won
Property fit, budget, product choice and quote follow-up matter more than the original lead count.
Renovation projects
- 01Research
- 02Site visit
- 03Proposal
- 04Contract
Longer consideration and larger values need nurture and stage-based measurement rather than short-term CPL decisions.
Recurring service
- 01Lead
- 02First booking
- 03Plan accepted
- 04Repeat revenue
The first visit can create a relationship whose value is missed when marketing measures one job only.
Who this is for
Established service businesses managing areas, crews and different job economics.
This work is best suited to businesses with meaningful acquisition spend, enough job outcomes to learn from and an operational team capable of acting on better evidence.
Essential trades
- Plumbers
- Electricians
- HVAC and air conditioning
- Roofing
- Pest control
- Security and access systems
Installation and improvement
- Solar and battery installers
- Builders
- Renovation companies
- Kitchen and bathroom renovations
- Pool builders
- Landscaping
Specialist property services
- Cleaning and restoration
- Asbestos removal
- Fire and flood restoration
- Home maintenance networks
- Multi-location trade businesses
How We Know Growth approaches it
Find the commercial constraint before prescribing the channel.
The constraint might be service-area waste, missed calls, job mix, quote follow-up, seasonal demand, crew capacity, local pages or the absence of completed revenue in reporting. We connect those operational signals so growth decisions reflect profitable work rather than the cheapest apparent enquiry.
- 01
Define the valuable outcome
Agree which downstream event represents genuine commercial progress, how it is defined and whether it is captured consistently enough to guide decisions.
A shared definition of success beyond the first enquiry. - 02
Connect the whole journey
Join advertising, landing pages, calls, CRM stages, follow-up and revenue evidence so the business can see where valuable prospects are being lost.
Visibility from first interaction to commercial outcome. - 03
Fix the largest constraint
Prioritise the channel, creative, page, measurement or operational change most likely to improve the result—not the next item on a generic marketing checklist.
A ranked plan based on likely commercial impact. - 04
Return better evidence
Feed qualified and converted outcomes, defensible values and clean first-party data back into reporting, budget allocation and platform optimisation.
Marketing shaped by quality and value, not forms alone.
A joined-up acquisition system
Different channels have different jobs in this customer journey.
We decide where to capture active demand, where to create or nurture consideration and how each channel connects to the same commercial outcome. The mix follows the journey—not a preferred platform.
Capture urgent local demand
Use Google and Microsoft search around service, problem, suburb and timing while controlling coverage and job-type intent.
Create planned-project demand
Use Meta and relevant platforms for visual services, installations, seasonal offers and longer-consideration home improvements.
Make serviceability clear
Build useful service and location content that explains the work, coverage, proof and the right next step.
Protect high-intent demand
Connect call handling, forms, qualification, site visits and quoting so good opportunities do not disappear between teams.
Follow up the right jobs
Use reminders and quote nurture for considered work while keeping urgent enquiries on a faster operational path.
Return job and invoice quality
Feed serviceable, quoted, won and completed values back into channel and service-area decisions.
Ways to work together
Start with the level of support the problem needs.
No pre-set trades and home services marketing package. The engagement should match the constraint, the team and what can realistically be improved.
Trades and Home Services growth audit
A full review of acquisition, landing journeys, measurement, lead handling and the path to revenue.
A ranked action plan based on likely commercial impact.
Paid advertising management
Hands-on management across paid search and paid social, with creative, audiences, pages, economics and downstream quality considered together.
Paid channels working as one acquisition system.
Ongoing growth advisory
Direct access to Matt for prioritisation, measurement decisions, experiment design and difficult growth questions.
Senior input without a junior hand-off or extra management layer.
Free tools for a clearer starting point
Pressure-test the economics and the measurement.
These tools help trades and home-service businesses estimate an affordable CPL by job economics and check whether lead, quote and completed-work signals can guide advertising.
Lead economics
Lead Generation Profitability Calculator
Connect acquisition cost, qualification, close rate and customer value to estimate true CAC and an affordable CPL.
Calculate what a lead is worth MeasurementMeasurement & Offline Conversion Readiness Audit
Check lead definitions, scoring, CRM stages, conversion feedback and whether the data is ready to influence bidding.
Run the readiness auditGrowth inside real-world constraints
Service areas, seasonality and crews put hard limits around growth.
A campaign cannot fix unavailable technicians, slow call response or a job mix the business does not want. Marketing and operations need one shared view of serviceability.
Coverage changes by service
A business may travel further for high-value installations than urgent repairs, so one radius or location page structure is rarely enough.
Seasonality moves the constraint
Weather and demand spikes can turn an acquisition problem into a scheduling, parts or response-time problem within days.
Lead fraud and noise consume capacity
Spam, job seekers, suppliers, duplicates and price-only enquiries can distort CPL and overload intake if outcomes are not classified.
How We Know Growth keeps work moving
Put serviceability and capacity into every budget decision.
We work with marketing, call handling and operations to translate coverage, job value and crew availability into campaign structure, routing and useful offline outcomes.
- 01
Map service and area economics
Identify which jobs, suburbs and customer types are profitable enough to prioritise and which should be excluded or treated differently.
- 02
Define call and lead ownership
Set response, routing and classification expectations so high-intent opportunities have a clear operational path.
- 03
Expose moving capacity
Use a practical signal for services and locations that can accept work instead of waiting for a perfect scheduling integration.
- 04
Return quoted and completed value
Connect reliable job milestones to campaigns so spend follows serviceable revenue rather than raw call counts.
Straight answers
Trades and Home Services marketing questions.
What the work covers, which signals matter and where We Know Growth fits.
What does trades and home services marketing include?
It can include paid search, paid social, local landing pages, call tracking, lead qualification, quote follow-up, service-area strategy and offline conversion measurement through to won or completed work.
How can a trade business reduce poor-quality leads?
Define quality using service, area, urgency, property, budget and eventual job outcome. Then compare search terms, locations, pages and call handling against serviceable, quoted and won work rather than judging every call equally.
How should crew capacity affect advertising?
Budgets and coverage should respond when a service or location cannot accept useful work. The signal can start simply—what matters is preventing campaigns from systematically buying demand the team cannot fulfil.
Can phone calls be optimised beyond call volume?
Yes. Calls can be classified by serviceability, job type, booking, quote and outcome, then connected back to their source. That makes missed calls and low-value conversations visible instead of treating every connection as success.
Does paid social work for trades?
It can work well for visual, planned and higher-consideration services such as renovations, solar, pools and landscaping. Search usually remains important for active and urgent demand, but it is not the only useful channel.
What is the best first engagement?
A growth audit is usually the right first step when lead quality, calls, service areas, quoting, capacity and measurement may all contribute. Paid advertising management is appropriate when the operational path and commercial priorities are already clear.
Start with a conversation
Let’s find what is stopping more enquiries becoming profitable jobs.
Tell us what is working, where customers drop out and what you want to improve. The call is free, practical and without obligation.