The problem is specialised
Your team can run marketing but needs deeper experience in measurement, paid acquisition, conversion or experimentation.
One-off digital marketing projects
Bring in a senior digital marketing consultant for the problem in front of you.
Sometimes you already know what needs work. I can take on a defined digital marketing, measurement, paid acquisition or conversion project without turning it into an open-ended consulting engagement.
Clear scope · Concrete deliverables · No ongoing commitment
Defined problemFocused senior workUsable handover
01One defined commercial problem
02Clear boundaries and deliverables
03A real endpoint
Why a project
Not every problem needs an agency or another permanent hire.
A defined project gives you experienced help where you need it without creating another permanent layer.
The team is at capacity
The work matters but repeatedly gets pushed behind business-as-usual priorities.
You want an outside view
An important decision needs someone who is not defending the existing setup, channel or process.
Typical digital marketing projects
A defined problem, not a fixed consulting package.
These are examples. If the problem is clear and sits within my experience, the engagement can be scoped around it.
Measurement and conversion tracking
- Conversion architecture and CRM stages
- Offline and enhanced conversions
- Attribution and reporting requirements
- Platform signal quality
Paid advertising restructure
- Campaign architecture and bidding
- Budget allocation and search-term control
- Conversion signals
- Rebuild or migration planning
Landing-page strategy
- Research and message hierarchy
- Conversion path and wireframes
- Experimentation roadmap
- Measurement plan
Lead-quality project
- Connect source to qualification
- Identify low-quality segments
- Define customer-quality signals
- Reshape reporting around outcomes
Customer-journey review
- Find leakage from enquiry to sale
- Review contact and follow-up
- Expose measurement gaps
- Align marketing and sales stages
Experimentation program
- Hypothesis framework
- Prioritisation and feasibility
- Measurement and decision rules
- A useful roadmap
New-channel assessment
- Test fit with the economics
- Define the appropriate test
- Establish measurement needs
- Set stop and scale rules
Marketing data and reporting
- Define useful KPIs
- Replace platform-only reporting
- Connect acquisition with CRM outcomes
- Specify dashboards or data needs
Martech scoping and onboarding
- Define requirements and real use cases
- Assess platforms and implementation fit
- Plan data flows, ownership and integrations
- Set up onboarding and success measures
The engagement shape
Defined problem. Defined engagement.
- 01
Scope it
Agree on the question, boundaries, deliverables and what success looks like.
- 02
Do the work
I work directly with the people, systems and data relevant to the problem.
- 03
Hand it over
You leave with something the team can implement, use or continue without an indefinite engagement.
If the job can be finished, the engagement should be able to finish too.
Example project anatomy
From a business problem to a usable output.
This example shows how a lead-quality measurement problem can move from diagnosis to something the advertising platform and team can use.
- 01
Situation
Paid media produces leads, but the platform cannot distinguish a low-quality enquiry from a valuable customer.
- 02
Diagnose
Review the advertising, tag management, CRM and conversion setup.
- 03
Design
Define the customer stages and signals that should flow back into advertising.
- 04
Plan and validate
Specify requirements, ownership and checks, then confirm the right outcomes are passed correctly.
- 05
Usable outcome
The platform receives better evidence about which leads actually matter.
What a project is not
A project is not a bucket of consulting hours.
You bring me in because there is a specific problem worth solving.
- A generic strategy deck disconnected from implementation
- An excuse to expand every problem into a larger engagement
- Junior execution hidden behind senior salespeople
- A standing retainer with no clear objective
- Work your internal team could easily do without specialist input
What you leave with
Something your team can use after the engagement ends.
The deliverable depends on the problem: it may be a working setup, requirements, wireframes, a measurement architecture, a roadmap or validated decisions. The common requirement is that it is concrete enough to change the work.
The question answered
A shared view of the problem, the evidence and the implications.
The agreed deliverable
A practical artefact, implementation or specification—not generic commentary.
A clear next owner
Your team knows what happens next and can continue without creating dependency.
Fit
A specific problem worth solving.
A one-off project works best when the commercial question is clear enough to define a useful endpoint.
Good fit
- The business and offer are established
- The problem has a clear commercial consequence
- Relevant people, data and systems are accessible
- Your team can own what happens after handover
- Specialist senior involvement will accelerate or improve the result
May need a different start
- Several possible causes are still competing
- The scope is simply “improve all marketing”
- The offer is not yet validated
- The main need is ongoing high-volume execution
- There is no internal owner for the output
Straight answers
Digital marketing project questions.
Consulting scope, implementation, collaboration, pricing approach and what happens when the work is complete.
What kinds of projects do you take on?
The focus is established lead generation businesses and defined problems involving acquisition, measurement, landing journeys, lead quality and growth decision-making.
Can you work alongside our agency?
Yes. A project can complement an agency or internal team without replacing people who are already doing good work.
Can you work with our developers?
Yes. Technical projects can include requirements, implementation guidance and validation while internal or external developers handle production code where appropriate.
Do you implement the work yourself?
It depends on the scope. Some work is hands-on, some centres on strategy, specification and validation, and some is implemented by your existing team with my input.
How are projects priced?
Projects are scoped and priced around the agreed problem, boundaries and deliverables rather than sold as arbitrary hourly blocks.
What happens if the scope changes?
A material change is discussed and agreed rather than silently absorbed or allowed to blur the endpoint.
Can a project become ongoing advisory?
Yes, if continued senior input would be useful—but it does not need to. A project should be able to finish.
Do we need a Growth Audit first?
No. If the problem is already clearly defined, a project can start directly. If several possible causes are still competing, an audit may be the better first step.
Start with a conversation
Have a defined problem? Show me what you're trying to solve.
If it's a good fit for a one-off project, I'll tell you. If the problem is broader than it first appears, we'll work that out before scoping the engagement.